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25 07, 2016

What You Missed Last Week in Digital

By |July 25th, 2016|

As the buzz of another weekend wears off and you feel your Monday motivation dwindling, grab yourself a coffee and prepare to be pumped up with yet another exciting installment of the latest in digital news!

Google Maps Introduces New Updates
Google has just announced the addition of new features that allow […]

22 07, 2016

Customers: Gotta Catch ’em All! Pokémon Go Marketing

By |July 22nd, 2016|

Unless you’ve been hiding under a rock for the past two weeks, you already know that Pokémon fever has gripped the land.

For those of us who played Pokémon from the very beginning in 1996 with the original 151 creatures, this app is a dream come true: the Pokémon are […]

20 07, 2016

How to Use Google Search Console to Understand User Behaviour

By |July 20th, 2016|

Ahh, that eternal process of understanding your customers. As marketers, business owners, or just people, we spend a lot of time trying to work out what makes others tick – why they skip past sponsored posts, why they prefer the red car to the grey one, why they skim […]

18 07, 2016

What You Missed Last Week in Digital

By |July 18th, 2016|

Following a week that flew faster than Doc Brown’s Delorean, we understand if you have barely had time for Netflix and chilling, let alone keeping up with the latest digital headlines. We’ll save you the trouble of all that clicking and typing business and allow you to dip your toe […]

13 07, 2016

How to Handle a Hack: A Guide for Brands

By |July 13th, 2016|

No doubt about it: getting hacked is one of the worst things that can happen to a brand. Whether they’re motivated by monetary gain or data theft, or just doing it for the sake of trolling, hackers are getting increasingly good at outsmarting online security systems.  From multinational corporations […]

11 07, 2016

What You Missed Last Week in Digital

By |July 11th, 2016|

There’s nothing we love more than a juicy update from the digital world, and last week sure delivered. Sink your teeth into another week’s worth of riveting digital news and wash it down with some more digital news thanks to yet another massive week of digital news. Did we mention digital news?

Bing […]

8 07, 2016

Can You Match the Company to the Marketing Slogan?

By |July 8th, 2016|

Whether you love them or hate them, marketing slogans flood our lives on a daily basis. From the good, the bad and the just plain annoying that get trapped in your head for hours on end (we’re talking about you, radio jingles), these catchphrases play a huge part in […]

6 07, 2016

How to Explain Your Digital Job to Your Relatives

By |July 6th, 2016|

Recently, I endured the gruelling 1-hour flight from Brisbane to Sydney and back to visit various friends, family members and Fluffy, the resident macaw at The Grounds of Alexandria.

When catching up with various relatives I was asked, naturally, about whether I’d finished uni yet (yes) and what I had […]

4 07, 2016

What You Missed Last Week in Digital

By |July 4th, 2016|

While the weather may be cooling down, things are heating up in the digital world. If you have spent the last week avoiding the cold, huddled underneath a fort of blankets with fingers too frozen to operate a keyboard or smartphone correctly, you have done yourself a disservice, my friend.

Luckily, we are […]

1 07, 2016

Social Media Wins and Fails of the 2016 Election

By |July 1st, 2016|

This federal election has seen social media play a key role in capturing the hearts and minds of voters all over Australia. With the ability to reach millions of people, it’s easy to see why so many pollies have embraced Facebook, Twitter, Instagram, and pretty much every other platform […]