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20 04, 2018

Why Conversion Rate Is Important and How It Affects Your Results

By |April 20th, 2018|

When it comes to digital marketing metrics, conversion rate is one of the biggest indicators of success. (It’s right up there with ROI.) Understanding how conversion rate affects results and knowing how to interpret the insights it can give you into user behaviour is key to edging out your competition.
We […]

20 04, 2018

Getting Smarter: What Are Keyword Match Types?

By |April 20th, 2018|

In the realm of endless search queries, keywords are vital in connecting you with relevant users.

This week’s Getting Smarter video features our Senior Paid Media Manager, Emmeline, who talks us through the 5 types of keyword match types and how you can use them.

The types of keywords discussed include:

[…]

16 04, 2018

A Guide to AdWords Quality Score

By |April 16th, 2018|

So you’re trying to get a handle on all things PPC? Let’s take it back to the basics of AdWords and get to know quality score a little better. Understanding how AdWords quality score works is important, as it directly impacts the cost and performance of your campaigns.

 
What is Adwords […]

11 04, 2018

Say Hello to Instagram Shoppable Posts

By |April 11th, 2018|

Instagram (IG) have revolutionised their platform with the addition of Instagram shoppable posts. Launching last year for the US, businesses are now able to tag their products in their pictures, giving consumers a quick and direct link to purchase the goods featured. Businesses are also able to include a […]

10 04, 2018

How Does Google’s Ad Auction Work?

By |April 10th, 2018|

Bidding on ad space in Google can be a tricky business. Regardless of how much money you’re willing to spend, understanding the ad auction is key to making the most of your AdWords budget.

 
Where to Start

If you’ve never used AdWords before, we’ll begin with the basics:

AdWords is Google’s […]

4 04, 2018

SEOverdrive: The Dangers of Keyword Stuffing

By |April 4th, 2018|

Keywords are a gateway between users and your content. But sometimes they can get a bit out of hand.

The theory used to be: The more keywords, the better.

And this approach led to keyword-stuffed, barely intelligible content like this:
Search engine optimisation keywords are used to rank a page higher in […]

29 03, 2018

How Well Do You Know Your Content Marketing Buzzwords?

By |March 29th, 2018|

Think you know your branded content from your newsjacking? When it comes to buzzwords, the content marketing industry is rife with innovative phrases – some clever, and some confusing.

Put your content marketing vocab to the test and take this quiz for your chance to win your very own quiz, […]

27 03, 2018

What in the World Are Multifaceted Featured Snippets?

By |March 27th, 2018|

Featured snippets have been expanded to provide users with more comprehensive search results.

Introduced in February 2018, multifaceted featured snippets are the latest innovation in a series of updates recently announced by Google. If you’re struggling to keep pace with all the changes, we can help you wrap your head […]

22 03, 2018

Getting Smarter: 4 Actionable Tactics for Building Quality Links

By |March 22nd, 2018|

In our latest Getting Smarter session our Senior SEO Manager, Ben, takes us through 4 tactics for building high quality links to your website. The tactics covered in this session include:

Building on competitor content
Ego Bait
Quality Directories
Guest Blogging

To help turn these tactics into action, we’ve created […]

12 03, 2018

Google Releases Tools to Help Analyse Mobile Page Speed

By |March 12th, 2018|

Mobile page speed has been something Google has been trying to improve for years. To help marketers and businesses, Google recently released two new tools to assist webmasters in benchmarking their performance against competitors and identifying the potential lost revenue due to slow page speed.
Speed Scorecard
The Speed Scorecard tool […]