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22 03, 2018

Getting Smarter: 4 Actionable Tactics for Building Quality Links

By |March 22nd, 2018|

In our latest Getting Smarter session our Senior SEO Manager, Ben, takes us through 4 tactics for building high quality links to your website. The tactics covered in this session include:

Building on competitor content
Ego Bait
Quality Directories
Guest Blogging

To help turn these tactics into action, we’ve created […]

12 03, 2018

Google Releases Tools to Help Analyse Mobile Page Speed

By |March 12th, 2018|

Mobile page speed has been something Google has been trying to improve for years. To help marketers and businesses, Google recently released two new tools to assist webmasters in benchmarking their performance against competitors and identifying the potential lost revenue due to slow page speed.
Speed Scorecard
The Speed Scorecard tool […]

28 02, 2018

Getting Smarter: How Much Should You Spend on Google AdWords?

By |February 28th, 2018|

Our latest Getting Smarter looks at Google AdWords spend and addresses the common question: How much should I spend on Google AdWords?

In this session, our Head of Paid Media, Dani, takes us through a step-by-step tutorial looking at how to:

Choose your keywords
Decide on a budget
Create some […]

27 02, 2018

How We Managed To Rank Position 0

By |February 27th, 2018|

The higher you rank for your chosen keywords in search results, the greater the click through rate to your website – data has proven this over the years. But just when you thought ranking for position 1 was a challenge, in their typical fashion, Google has shifted the goal […]

21 02, 2018

Google Chrome’s Ad Blocking Update

By |February 21st, 2018|

Google recently updated Chrome to automatically block ads that fail to meet particular quality standards. The ad-filtering system is designed to discourage the use of annoying ads by website owners.

What kind of ad types will be blocked?

For desktop, Google will block:

Pop-up ads
Video ads that play automatically with […]

15 02, 2018

How to Remove Bad Reviews from Google Local

By |February 15th, 2018|

Bad reviews are the bane of any business’s existence. An extremely positive or negative rating on Google Local can heavily influence a potential consumer’s decision making. In fact, several surveys (like this one from Bright Local) will tell you that 85-90% of consumers trust online reviews.

It’s no wonder, then, […]

13 02, 2018

The Ultimate SEO Toolkit for Small Businesses

By |February 13th, 2018|

Trying to decide which tools to use when looking into SEO for your small business can be a little overwhelming. After all, there are hundreds to choose from. We recently sat down with our SEO team and asked them to share what tools they would be using if they were […]

8 02, 2018

The new Google Search Console is officially here

By |February 8th, 2018|

Google recently announced that all sites can now upgrade to the new beta version of Google Search Console.

The long-awaited update was based on:

Feedback from users through help forums
The submit feedback link
And a group of beta testers known as the “Search Console Panel”.

What exactly does Google Search Console do?
It’s […]

6 02, 2018

Introducing Carousel Ads to Instagram Stories

By |February 6th, 2018|

It’s been less than a year since Instagram launched advertising on Stories. And now they’re expanding upon this by adding carousel ads.

With this update, advertisers will now be able to display up to three pieces of media in a similar way to how you would see content from […]

31 01, 2018

Your Ultimate Paid Search Glossary

By |January 31st, 2018|

Marketers love their jargon, and it’s easy to get lost among the acronyms and terminology. I made invited our paid media team to sit down and explain what it all means in plain language so that we regular humans can understand the local lingo.

Do you know your CPA […]