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27 05, 2016

Digital News Wrap – May 27, 2016

By |May 27th, 2016|

AdWords Gets Smarter
Did you know that half of all Google searches are made on mobile devices? Even if you didn’t know, Google certainly figured it out. Mobile bid adjustments have been available since July 2013, but this week Google announced advertisers will soon be able to place bid adjustments […]

25 05, 2016

QUIZ: How Good Is Your Digital Vocab?

By |May 25th, 2016|

How well do you know SEO jargon, social media hashtags, paid advertising terms, and content marketing lingo?

Can you get a perfect 10/10 score? Let’s find out.

20 05, 2016

Digital News Wrap-Up – May 20, 2016

By |May 20th, 2016|

Google launched their revamped mobile testing tool
On Tuesday, Google announced the new version of their testing tool is now available, letting webmasters check their site’s mobile-friendliness quickly and easily. Use it directly from https://search.google.com/search-console/mobile-friendly or access the tool via Google’s Mobile Usability Report.
Voice search queries are increasingly popular
The next […]

18 05, 2016

4 Celebs That Ace Social Media

By |May 18th, 2016|

Social media: the vessel that gives us Kimmy K’s naked selfies, Kanye West’s twitter rants, Amy Schumer’s quick wit and a wide variety of fascinating content from all the celebrities you love (even if you won’t actually admit it).

Twitter, Facebook, Instagram and comparatively new kid on the block, Snapchat, […]

13 05, 2016

Digital News Wrap-Up – May 13, 2016

By |May 13th, 2016|

Pick your attribution model for conversions in AdWords
In big news for SEM/PPC marketers managing high-volume accounts, Search campaigns will no longer default to last-click attribution, instead offering a choice between attribution models.

Advertisers with sufficient data will be able to choose between 6 different options: last click, first click, linear, […]

10 05, 2016

SEO Basics: This Page Could Not Be Found

By |May 10th, 2016|

As a webmaster, you have to be across a lot of different elements to ensure your website is practical, functional and aesthetically pleasing. At the end of the day, almost everything you do is aimed at optimising your website for users – side benefits of that include a better […]

6 05, 2016

Digital News Wrap Up – May 6, 2016

By |May 6th, 2016|

This week we’ve found out Jon Snow’s fate, seen the fashion pack walk the Met Gala red carpet, and watched as Justin Bieber overtook Kendall Jenner with the most liked photo on Instagram.

Oh, did you say digital news?

Google Australia and New Zealand Got a New Boss

In the wake of Maile […]

29 04, 2016

Digital News Wrap-Up – April 29, 2016

By |April 29th, 2016|

Another day, another dollar, another long weekend up here in rainy Brisbane. But shorter work weeks don’t mean the news is any less exciting – here’s what’s been happening in digital this week!

Cortana Broke Up with Google (and Everyone Else)

This week, Microsoft announced that its digital assistant, Cortana, will […]

22 04, 2016

Digital News Wrap-up – April 22, 2016

By |April 22nd, 2016|

Happy Friday!
Bing Shopping is Up and Running
After being in beta for markets outside the US, Bing has made shopping campaigns fully functional for advertisers in the UK. This gives them more opportunity to capture online sales from informed and intent-driven consumers who are ready to purchase.
Facebook Messenger is All […]

19 04, 2016

Bouncing Back: How To Recover From A Google Penalty

By |April 19th, 2016|

Back in February, I went undercover in the animal kingdom to investigate pandas and penguins in their natural habitat: the internet. Of course, I’m talking about Panda and Penguin, Google’s key algorithms that determine whether a website pops or flops in the search engine results. In that blog post, […]