Companies everywhere are integrating more and more content marketing strategies into their businesses. A fascinating example of this is Priceline Group, which spent $2.8 billion on online advertising last year. Now, I don’t know about you but, for me, that’s a whole lot of Louboutin!

This ongoing shift is like Tay Tay’s career – it just keeps getting bigger and better. This is basically because more companies are recognising the many benefits that content marketing can offer. For example, businesses can use content marketing to:

  • Establish themselves as an expert in their industry
  • Build trust and rapport with customers
  • Increase their organic search traffic
  • Earn links from other websites
  • Create a band of loyal followers.


Content marketing is evidently beneficial, but doing it successfully requires time, strategy and having a few tricks up your sleeve. So I’ve happily put together a list of content marketing resources to help you do it like a pro.

  1. The Beginner’s Guide to Content Marketing

This is Moz’s go-to guide for all things content marketing. Whether you’re new to the playing field or an expert, this is a useful reference point for the fundamentals. From the ideation process to resonating with your audience and successfully executing your campaign, they have all the basics covered.

  1. BuzzSumo – For the Most Shared Content and Influencers

BuzzSumo provides insight into what content is doing well and who is influencing it. The site lets you categorise terms and phrases, and you can identify topics in a specific niche or see what’s resonating well with a particular audience.

  1. Creating Consistent Content: A Content Marketing Plan

Building awareness, engaging an audience, and generating qualified leads are just some of the highlights of this post from the Content Marketing Institute about creating a content marketing schedule.

  1. The Periodic Table of Content

A brilliant use of the periodic table format. Visualised from a content marketing perspective, strategies are broken down into elements in this handy resource – perfect for decorating your office wall!

  1. Outbrain – A Platform for Content Discovery

Want to take your content distribution from lacklustre to dazzling? Outbrain provides a content discovery platform. By optimising content, you can connect with audiences and create a trusted relationship with your viewers.

  1. Content Marketing Jargon Explained

Is it cheating to include one of our own resources? Oh well! This quick guide gives you definitions for some of the key concepts and terms you’ll often hear in the world of content marketing. You’ll be able to walk the walk in no time if you can talk the talk.

  1. The 5 Rings of Content Marketing ROI

In this article, Contently compares the bullseye of a dartboard to tracking content marketing ROI. Like a sequence of concentric rings, ROI is measured from the inside out.

  1. Ahrefs – SEO and Web Analysis Tools

This nifty toolbar lets you assess all kinds of metrics around a domain’s or URL’s link profile. Ahrefs provides you with a reporting tool to analyse websites, track social media and build backlinks. What a catch – this tool has it all!

  1. Link Building: The Definitive Guide

This guide provides a list of resources to the best link building content. It’s one thing to get your content on the web; it’s another to have it seen!

  1. The Complete Guide to Building Your Blog Audience: Outreach

Discover new ways to use outreach to market your blog in this guide from Quick Sprout.

  1. Link Building Outreach

The dreaded outreach, the most gruelling but important process of link building. This video outlines how to personalise your outreach, catch your target’s attention and maximise your success rate

If you want to be a content marketing star but need some help getting started, get in touch with one of our Search Factory experts.

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