The alarm sounds and I rise enthusiastically from bed, ready and eager to take on all the challenges today might bring. Lol jk. I tap that snooze button faster than Speedy Gonzalez and go immediately back to sleep.


I actually wake up as my 7th consecutive alarm sounds.


While on the train, I check my emails. Do my Google alerts have any interesting news about ‘content marketing’ this morning? Meh, not really. Back to checking Facebook.


I get to the office. With a sigh of relief, I realise the door is unlocked and I hear noises from inside. Last time I arrived first, I triggered the alarm – I don’t think my heart could deal with that trauma a second time.


I respond to the couple of emails I’ve received overnight. Everything is on track for my clients, which is nice.


I work out a quote for one of our SEO/Content projects. Calculating costs per page is one of the rare opportunities I get to relive my high school mathematics glory days.


Time for our daily team catch-up. Everyone else calls it WIP, which stands for Work In Progress. I call it WHIP, which stands for What Have I Planned. I’m edgy that way and everybody needs to know it.


Time to take advantage of some prime creativity time. I write up a couple of website pages for one of my favourite clients. Time and reality blur into nonexistence as I absorb myself in my writing. Today I’m a garage doors expert. Tomorrow I might specialise in power tools. Or cooking. Or maybe even dentistry. I wear so many hats as a writer that I’ve forgotten what my hair looks like.


Fellow content writer Isobel has completed some blog posts and needs them to be edited, stat. They’re so wonderfully written that a tear crystallises in my eye and dances down my cheek. I might be exaggerating a little, but they are really good.


Game on. Caitlin, another (fabulous) writer*, challenges me to a lunchtime table tennis battle. The ball flies at incredible speed in every direction – occasionally even onto the table. We call a truce and retire gracefully, miraculously having avoided any serious injuries.

*Caitlin writes blog posts as well and they are typically much better than this one. You should totally check them out.


I have a genuinely fun afternoon ahead of me. I need to write a quiz about touring abroad, a task that combines 2 of my favourite things: travel and trivia. I get some inspiration from the client’s website, which features some stunning photographs, and I get stuck into the question-creating. Time flies. Like an aeroplane. Yes, I really need a holiday.


Caitlin and I have our weekly marketing meeting with Carolyn, Head of Content. We discuss things like Search Factory’s Facebook page and our upcoming blog posts. I show them this draft and we all agree this concept was probably a bad one. But I’ve come much too far to stop now.


My energy levels have plateaued. I reinvigorate my mind by listening to Can’t Hug Every Cat. Few musical compositions have affected me emotionally to the same degree as this one. I highly recommend. 5/7. Sorry, I’m thinking about cats again.


Going to finish the day with some intense research to prepare for a big project tomorrow: an infographic that merges insurance with Star Wars. Not going to lie – I’m keen as.


It’s home time. I spend the train trip dwelling on the activities of the day and thinking about all the mistakes I might have made without realising. Always good to end on a positive note.

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