In the realm of endless search queries, keywords are vital in connecting you with relevant users.

This week’s Getting Smarter video features our Senior Paid Media Manager, Emmeline, who talks us through the 5 types of keyword match types and how you can use them.

The types of keywords discussed include:

  1. Broad match
  2. +Broad +match +modifier
  3. “Phrase match”
  4. [Exact match]
  5. -Negative –match

Get a better control of your keywords for Google AdWords.

Follow us on Facebook to catch all of our upcoming #SFGettingSmarter posts. For more information on setting up search campaigns, feel free to call our Paid Media experts or get in touch.

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