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26 10, 2017

5 Steps to Cashing In on Local Events

By |October 26th, 2017|

The Commonwealth Games, the Brisbane Festival, the Australian Open, Mardi Gras…

Local events, whatever they happen to be, are invaluable opportunities to attract new customers to your business and increase revenue.

But it’s not enough to give your menu a sports-themed makeover or stick a rainbow sticker on your OPEN sign. […]

2 09, 2017

8 Quick SEO Wins for Any Website

By |September 2nd, 2017|

SEO isn’t as simple as optimising a few pages to rank for your main keywords anymore, and it hasn’t been for quite some time.

With over 200 ranking factors and regular algorithmic changes, you have to ensure your website’s performing well across all fronts, and in most cases this means […]

1 09, 2017

Quick SEO Win: Check Your Robots.txt File

By |September 1st, 2017|

If content on your site is being misunderstood or ignored by web robots, it’s not going to rank in the SERPs. Unfortunately, you can’t just accuse the bots of being rude or dumb. You have to actually do something to fix it.

Not sure how to check your robots.txt file? We’ve got […]

31 08, 2017

Quick SEO Win: Mastering Google My Business

By |August 31st, 2017|

Having a Google My Business (GMB) listing is usually fairly straightforward. In fact, Google often creates this for you from information on your website. What a time to be alive!

But this doesn’t mean you should neglect this part of your digital real estate. By claiming, verifying and updating your […]

30 08, 2017

Quick SEO Win: Uncover Unlinked Brand Mentions and Images

By |August 30th, 2017|

Without the right search tools, finding unlinked brand mentions is like looking for a needle in a haystack.

When someone mentions your business name or uses your image without linking to your website, this is potentially a wasted SEO opportunity.

To track down unlinked brand mentions, you just need to know […]

29 08, 2017

Quick SEO Win: Boost the ‘Almost There’ Pages

By |August 29th, 2017|

ou’ve done some reading about SEO and you’ve implemented the fundamentals on your site, but there are still some pages that just aren’t quite there yet.

Now what?

Well, assuming the basics are in place, there are a few quick tactics that could help you boost the pages that are so close to ranking.

Identify the ‘Almost […]

28 08, 2017

Quick SEO Win: Identify Long-Tail Keyword Opportunities

By |August 28th, 2017|

So, you want to rank in the SERPs. Sure, you should focus on optimising pages with your main keyword. But what about the long-tail keywords that can rank for queries that are often less competitive? You’re not just going to forget about those, are you? Are you?

Give your website’s SEO […]

25 08, 2017

Quick SEO Win: Optimise Your SERP Listing

By |August 25th, 2017|

Your website is ranking well, but users just aren’t clicking through to your website. You might be feeling sad or confused or even angry about it. We understand.

So how can you turn your frowns upside down and inspire searchers who see your SERP listing to click and view your […]

24 08, 2017

Quick SEO Win: Fix Your 404 Errors

By |August 24th, 2017|

As a web surfer, you’ve probably come across 404 errors more than you would like to. If you own a website, chances are you have seen them pop up even more often. Our previous post already provided some fundamental info about these errors, so I’ll dedicate this post to looking at […]

23 08, 2017

Quick SEO Win: Optimise Title Tags

By |August 23rd, 2017|

Title tags are the most important onsite factor for both SEO and user experience. They tell both search engines and readers the topic of a page’s content.

Optimising your title tags is crucial for clearly and concisely summarising your page’s content. If your title tags aren’t clear, search engine algorithms […]