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21 08, 2017

How to Measure ROI for SEO

By |August 21st, 2017|

In a world full of 3-letter acronyms, one term rules them all: ROI.

Return on Investment is the most important metric to look at when reviewing the value of your SEO – or any of your digital marketing channels for that matter.

This is because you could have 3,000 website visitors coming […]

12 07, 2017

Using Screaming Frog as a Troubleshooting Shortcut

By |July 12th, 2017|

Troubleshooting issues with tag manager or Google Analytics can be time-consuming. If you feel like you might have tracking issues your first step should be to confirm that all the relevant tracking codes are present across the pages you want to track.

Follow our quick and easy way of doing […]

10 07, 2017

5 Top Tips to Improve Your AdWords Ad Copy

By |July 10th, 2017|

Looking for some ideas to make your AdWords ad copy really stand out? Here are some useful tips for improving your ads to:

Increase click-through rates
Achieve higher quality scores
Improve conversion rate.

1. Include Keywords
While this one might seem obvious, you’d be surprised by how often we see ads […]

29 06, 2017

Digital Best Practices of 2017: How much are you doing ‘right’?

By |June 29th, 2017|

Digital marketing is a fickle friend.

One minute you’re doing everything the ‘right’ way and things are swimming along just fine.

Then you turn your back for a moment and suddenly your strategy is outdated, your tactics are old hat, and your favourite channels don’t even exist anymore (#RIPVine #neverforget #neverforgive).

OK, […]

31 05, 2017

5 Content Marketing Myths That Just Won’t Die

By |May 31st, 2017|

Aside from “SEO is dead”, there’s one digital marketing catchphrase that gets used and abused more than any other:

“Content is king”.

And when we talk about content, “content marketing” invariably gets brought up. This is great – content marketing is a wonderful approach that many brands have found great success […]

30 05, 2017

How to Allocate Your Digital Marketing Budget

By |May 30th, 2017|

Allocating your digital marketing budget can feel a lot like playing one of the Laughing Clowns games at a local show. You know the one: you put all the balls into the clown’s mouth and cross your fingers that they land in the high-scoring columns.

With digital marketing, though, you’re […]

29 05, 2017

How to Pack Your Content with Personality

By |May 29th, 2017|

In today’s digital landscape, standing out from the crowd can make or break your business.

While it’s important to have a functional and stylish online presence, the way you write also says a lot about your brand. If your content has about as much personality as a potato, any visitors […]

10 05, 2017

How To Structure Your E-Commerce Category URLs

By |May 10th, 2017|

You probably already know what a good URL structure generally looks like. If not, here are a few best practices for creating a search engine-friendly URL structure that also ensures a great user experience. While the best practices apply to all types of websites, you’ll often need to go […]

3 05, 2017

How To Make Your Content More Readable

By |May 3rd, 2017|

Want someone other than your mum to read your stuff?

No matter how good your writing is, if it’s not visually appealing and easy to read, no one is going to stick around to the end.

You want to engage your reader, right? You want to give them useful copy, right? […]

28 04, 2017

Facebook Dynamic Product Ads: Recapturing Those Cart Abandoners

By |April 28th, 2017|

Did you know the typical shopping cart abandonment rate for online retailers varies between 60 and 80%? According to Shopify, the average cart gets abandoned 67.91% of the time. That’s a lot of rejection.

But we all do it. We add products to our cart, get to the checkout, and […]