Trying to decide on which tools to use when looking into SEO for your small business can be a little overwhelming, with hundreds to choose from. We recently sat down with our SEO team and asked them to share what tools they would be using if they were a small business owner.

Starting off the list are just some of the many useful tools and resources that Google provides. These tools allow you to collect data and analyse your website and it’s performance. And best of all, they’re free!

Google Analytics

What does it do: Provides in-depth data on how your website is performing. It analyses page views, unique page views, how users are reaching your website, information about your audience and more.

URL: https://analytics.google.com/

 

Google Tag Manager

What does it do: This tool allows you to set up custom tracking and better identify users who are interacting with your website and collect more in-depth information on users. This will allow you to better understand your audience and create more suitable strategies. Google Tag Manager looks at conversion tracking, site analytics, remarketing and more.

URL: https://tagmanager.google.com/

 

Google Search Console

What does it do: A tool that provides a report on the technical health of your website. It test drives the site and identifies any errors or issues that require fixing to ensure that your website is reachable by Google. The tool looks at security issues, indexing issues, manual penalties, and more.

URL: https://www.google.com/webmasters/tools/home?hl=en

 

Google My Business

What does it do: An easy-to-use tool for businesses that helps you manage your online presence across Google, including Search and Maps. This is a highly recommended tool that will allow you to benefit in local search results where customers will be able to find you easily.

URL: https://business.google.com/

 

Think With Google

What does it do: Tests the page speed of your website. Page speed is a factor that can affect your ranking in Google’s search results and user experience. The tool with provide you with a report outlining areas of your website that may require attention to improve the overall speed of your site.

URL: https://testmysite.thinkwithgoogle.com/

 

Google’s Structured Data Testing Tool

What does it do: This tool provides a variety of ways to develop, test and modify your structured markup.

URL: https://search.google.com/structured-data/testing-tool/

 

Consumer Barometer

What does it do: The Consumer Barometer is a database of online research and resources around consumer behaviour that allows you to find out more about your target audience. This tool allows you to create better informed strategies around your target audience.

URL: https://www.consumerbarometer.com/en/

 

The remainder of this list consists of some heavily-used favourites from the team such as website crawlers, link building tools, keyword and content brainstorming, and analytics and reporting tools. Although not all of these are free, they are definitely worth considering when deciding on which SEO tools to use.

 

Screaming Frog

What does it do: A website that crawler that examines your website to determine if there are any onsite issues so that you can further optimise your website. It is able to identify pages that are missing H1 tags, page titles, duplicate title tags, duplicate content, redirects and any other basica meta data errors on your site.

Cost: Free (crawls up to 500 urls – which will be suitable for the majority of small businesses), £149.00 for an unlimited number of URL crawls.

URL: https://www.screamingfrog.co.uk/

 

Ahrefs

What does it do: A great tool when looking into link building (identifying broken or lost links) and finding new content opportunities. The tool also allows you to track over 300 keywords per week to make monitoring keyword rankings easier to track.

Cost: $99 per month

URL: https://ahrefs.com/

 

SEMRush

What does it do: SEMRush provides analytics tools and reporting to help you optimise your website’s SEO. The tool is able to provide in-depth analysis on keyword research, competitor analysis and more.

Cost: $99.95 per month

URL: https://www.semrush.com/

 

Wayback Machine

What does it do: Not your everyday tool but if you need to find previous versions of your website or old content, this tool is for you.

Cost: Free

URL: http://www.wayback.com/

 

Answer The Public

What does it do: This tool allows you to find out what people are searching for. It is useful for finding keywords, brainstorming content ideas or help you understand your industry or audience.

Cost: Free

URL: https://answerthepublic.com/

 

SerpLab

What does it do: SerpLab allows you to quick check what your website’s current ranking and allows you to check up to 10 keywords for free.

Cost: Free

URL: https://www.serplab.co.uk/

If you have any questions about the platforms or would like to talk to the SEO team feel free to get in touch!

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