Search Factory SEO Melbourne
Search Engine Optimisation is emerging as an important marketing method of any company hoping to break through glass ceiling of print, into the online world. Why? Because SEO harnesses the 1’s and 0’s of the internet, turning traffic counters into potential revenue. Far from the fads of early digital advertising, SEO is fast becoming a sophisticated creature, transforming the underlying structure of a website into a sales and information machine. Where do you appear in Google? Are the right eyes brushing your page? You opponents are already on-track, several corners ahead in fact, as every business and industry taps into the power of the webpage. Will you be left behind? Search Factory are here are to help you achieve your business goals and overtake your competition.
I’m Looking for a SEO Consultant. Is There Anything I Need to Know?
SEO agencies and digital start-ups are common in the corporate melting pot of Melbourne, confident and full of one line solutions. But do they actually do anything? Even if Search Factory isn’t on the top of your list, we want to let you in on a few little tricks of the trade, tips that will help you pin-point if the black suit, pin-striped reps in front of you are the real deal. Beware the smooth talking consultant.
The Perfect SEO: A Fast Four Point Profile
1 Honest Keyword Analysis
Have they come prepared with a list of keywords related to your desired audience? Do they align with your core values and promote your business the way you envisioned? Will they be profitable or just attract thousands of white noise clicks, leading nowhere? A high click margin doesn’t equal sales.
2 Achievable SEO Advice
Do they focus too much on the what’s and the why’s without explaining how? An ethical SEO consultant will take you through major and minor changes step by step, explaining the importance of things like heading tags, content strategy and page titles, just to name a few. If your questions lead to more questions without an answer in sight, something is wrong.
3 The Language of Back-Linking
Who you know is important in the real world and equally influential online. A good SEO will assess the websites pointing to your page - they need to be reliable, relatable and of a certain quality to boost rankings.
4 Clean Reporting
Be in the know. Tables and numbers mean nothing without understandable statements. All reports need to document performance, including wins, challenges and projected planning to fix any problems or further existing goals.
Search Factory: The Real Deal
Eyes on the Prize: The Search Factory team never waver from fulfilling your goals; we concentrate on long and short term outcomes, developing extensive strategies without wasting your cold hard cash. Our dedication and zest for the digital space has allowed us to retain and manage some of Australia’s most dominant brands.
No Chains, No Worries: If you don’t like our service, if we’re not holding up our end of the deal, you are not limited by a contract. We don’t believe in them. Search Factory hold onto our accounts through passion, integrity and skill.
The Fit Room: Search Factory do not try and squeeze a large business model into a large campaign set up; we don’t assume, presume or cut your mission statement down to edible chunks. Instead, our team develop a unique plan tailored to the needs and fixtures of your business, without blocking your company name into rudimentary packages and service levels. Your business deserve better than a one size philosophy.