Travel Money Oz


Travel Money Oz is one of Australia’s leading money exchange services, offering a unique model of no-fee and no-commission money exchange. They are also agents for Cash Passport™, Cover-More Travel Insurance and MoneyGram® International Money Transfers.


Due to our previous results gained with other Flight Centre brands, Travel Money Oz chose Search Factory to increase visibility on search engines, thereby increasing brand awareness and local search optimisation.

Search Factory also guided Travel Money Oz through a full site rebuild, ensuring SEO best practices were followed and preventing a loss in rankings attributed to previous SEO efforts.


We conducted keyword research to determine appropriate target terms for the site and agreed on further terms that would become part of a future focus as the site grew. Following the completion of an agreed keyword list, we conducted a technical SEO and content audit of the site to ensure the best structure for SEO was in place. The following activity was also a focus during the campaign:

  • Increase site authority through content marketing and blogger outreach
  • Site monitoring during implementation of content changes and follow-up SEO audits
  • Recommendations for new site content to improve site quality for SEO
  • Optimisation of meta information for all existing site pages and new site pages
  • Planning for best SEO practices to be transferred to a new website built to improve conversion
  • Bulk management of local listings through Google My Business
  • High level of communication with the Travel Money Oz team to ensure full visibility into the campaign.


Travel Money Oz leveraged Search Factory’s expertise to extend the capabilities of their in-house online team. Working together, we were able to improve the site’s performance in both paid and organic search and build a new website to improve conversion performance.

Overall SEO Campaign Performance

  • Organic traffic increased 300% from January 2013 to July 2014.
  • Organic traffic for July 2014 increased 194.54% year on year.

SEO Results Following New Site Launch

  • SEO Traffic increased by 23.53%.
  • Bounce rate improved by 42.26%.
  • Average visit duration increased by 55.61%.
  • Pages per visit went up 74.59%.

High Traffic Keywords That Were Targeted

  • Currency exchange
  • Money exchange
  • Cash passport
  • Local variations of the target keywords