Google AdWords Management Brisbane

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Serve users with keyword-targeted ads throughout their search journey with paid search campaigns.

At Search Factory, our AdWords Management Brisbane team have a strong reputation for excellence in creating and managing paid search campaigns for our clients, regardless of their size, budget or industry.

Back your business with the skills with our professional Google AdWords management – we are experts at optimising campaigns so you get the most value for your money!

What is Google AdWords Management?

Google AdWords Management involves creating digital ads and placing them on search engine results pages for users to see (and hopefully click on). So what does this mean? Lots of clicks. Lots of exposure. Fast marketing. Hard results. It’s a cost-effective way of reaching in-market consumers and targeting the right products and services to a wide audience.

Our AdWords Management is:

  • Highly targeted
  • Able to use real-time data
  • Able to cater to both acquisition and retention goals.

We offer a comprehensive Paid Search/AdWords management service with all aspects handled right here in our Brisbane office. When you choose to partner with us, you can opt to get everything from ad creative to ongoing management, or you can use your own talents to complement our skill sets.

Looking for more than just AdWords marketing? Engage our PPC Brisbane experts, or if you want to dominate organic search results, speak to our expert SEO Brisbane team.

Why Choose Us For Google AdWords Management?

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We Offer Tailored, Customisable AdWords Management

Standard packages aren’t good enough. Your business has its own objectives, models and internal resources, so we tailor our AdWords services to match your needs. Whether you want us to handle all your AdWords advertising or just take care of a few of the elements, we can ensure a smooth execution of your Google AdWords Marketing.

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We Believe in Comprehensive AdWords Reporting

Make informed decisions using AdWords reports that give you data you can actually use. We’ll work with you to identify what is important to know and understand, and ensure we track and report on those key metrics.

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We are Data-Centric

Ever heard the term ‘stab in the dark’? We haven’t. We support everything we do with data, so you can count on us to have a solid reason for all of our AdWords recommendations.

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We are Strategic

Google AdWords Management can work in isolation, but it doesn’t have to. If you want to ensure your paid channels work alongside each other, or in conjunction with owned or earned channels, we know how to integrate our efforts to fit seamlessly with your other marketing activities.

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We Take a Holistic Approach

We care about your Brisbane business, not just individual campaigns. Long-term business success isn’t born from one big effort at the start – it comes from a sustained effort that continuously builds on previous wins.

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We Have Dedicated Account Managers

Nobody enjoys wasting time working through 6 layers of communication to get some copy or an image approved. With our Brisbane-based team, you can work directly with the person in charge of your AdWords management, so you can act fast to stay on top of developments in your business or industry.


What’s Included in This Service?

Our customised Google AdWords service means our team can supplement your own staff or do it all for you. So what can you expect if you get on board for the full swag of AdWords Management Services?

This is the bones of what we’ll do for your business. It sets you (and us) up for future communications and activities. Setup may include:

  • Account audit
  • Briefing communications
  • Campaign build
  • Tracking setup
  • Onsite recommendations
Sharing all the wins with you gets pretty difficult if we have no way to identify which wins are happening. Setting up tracking and measurement is important if we are going to understand what is going on with your account.
While you may not have time to check in on your campaign regularly, it’s part of our job. This means we can:

  • Identify potential problems or opportunities
  • Take action and make appropriate adjustments
Make sure your landing page is optimised for conversions – if it isn’t highly relevant to the search query, people may click on your ad but they won’t stick around trying to find what they wanted. Our in-house team can ensure your landing page is easy to use so consumers don’t go back and click on your competitor’s ad instead.
Because we monitor your campaigns closely, we are able to conduct split tests, tweak ad copy, adjust budget and bid pacing, and run regular Search Query Reports to identify new opportunities for your business. This results in a tight, well-targeted AdWords campaign that maximises the return on your investment and gives users the best experience possible.
What do we do to make sure you get the most out of every campaign? We continually optimise your account by:

  • Conducting split tests
  • Tweaking ad copy
  • Adjusting budget and bid pacing
  • Running regular Search Query Reports to identify new opportunities for your business.

This means you get a tight, efficient and effective campaign that maximises the return on your investment and gives users the experience they are looking for.

At Search Factory, our AdWords management Brisbane experts experiment more than Dr Frankenstein. Don’t worry, though – our success rate is a lot higher. We employ best-practice methods of testing to make sure we can maximise your AdWords advertising in a way that keeps your investment safe. All of these experiments give us the data we need to do all that continual optimisation we mentioned above.
We could report on every single metric and let you sift through it trying to find what really matters to you. We won’t though. That’s because we believe in tailoring our AdWords marketing reports to clients based on business and campaign objectives. The bottom line? You see what affects your bottom line, in a way that’s easy to understand.
Want recommendations on how you should split your budget for AdWords advertising? Looking for an expert opinion on who you should be targeting? Not sure how to balance your Google AdWords management? Our AdWords Brisbane experts believe the service doesn’t end when the campaign does – we go above and beyond to support our clients wherever we can.


Why Search Factory Provides the Best Brisbane Google AdWords Management Service

The internet is a marketplace of opportunity. While you’re browsing, perusing and comparing, Search Factory has prepared a few really good reasons we should be at the top of your potential AdWords management providers.

AdWords Conversions Come First

We are not number merchants. We don’t drive cheap traffic to your website, celebrate and declare success – this is about customers! Our Brisbane AdWords team accesses your Google Analytics to complement your AdWords campaign, determining where users landed, which keywords drove traffic and sales, what time of the day they convert and where they bounced away. Our stringent data analysis ensures you don’t waste your hard-earned dollars on clicks you don’t want or need – we spend your budget where it counts.

Your AdWords Account: Managed by Humans for Humans

Many companies out there today offer automated computer systems to run your AdWords marketing and campaigns. This sounds great in theory, but having used many of these systems, we can safely say no computer can ever replace a human when it comes to AdWords managament. Computers don’t know how to adjust to seasonality, measure increased competition, determine landing page quality or apply attribution modelling and other external factors. At Search Factory, a Google qualified and certified Google AdWords account manager will tweak and optimise your campaign to maximise your return on investment.

Our Skills Pay the Bills

At Search Factory, everybody managing or adjusting your AdWords account is fully certified by Google. All Search Factory account managers must pass the AdWords Fundamentals and Advanced exams. These tests scrutinise an account manager’s knowledge in multiple areas, testing the limits of their recall and problem solving skills – your account will always be handled by a professional.

What Does It Cost?

At Search Factory, we don’t offer cut-and-paste packages or operate rubber-stamped campaigns. Every client is treated as an individual. Each AdWords campaign is developed to satisfy discussed business goals and company needs.


Get started by calling us now – 1300 884 320


Request an AdWords performance audit today!