Most students are happy just to get a passing grade on their research projects. Larry Page and Sergey Brin founded an empire on theirs. When.
Our team tailors the most effective and targeted AdWords strategies possible for your brand and budget.
As Brisbane’s leading digital marketing and SEO agency, we don’t just get digital. We live and breathe it.
Our SEO Brisbane specialists have helped hundreds of businesses – big and small – achieve success with effective search engine optimisation and digital marketing strategies. Our cutting-edge campaigns are tailored exactly to their business needs.
Your business success is our #1 goal. We don’t just want to be your SEO company– we want to be your growth partner. We’re not satisfied unless you’re getting a clear and remarkable ROI from your investment with us in search results.
You can trust our digital and SEO experts with every aspect of your digital marketing. Get in touch today to discuss your business needs and join the growing list of brands thriving online and in search by partnering with Search Factory.
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We combine specialist SEO services with a range of digital strategies for maximum ROI. Our Brisbane SEO consultants have the strategic mindset to recognise what your brand’s digital puzzle should look like, but we also have the practical knowhow to put all the pieces together.
Looking for an SEO strategy complemented by audience-targeted content? Or a Google AdWords campaign that runs concurrently with a brilliantly designed social media ad? No matter what combination of marketing activities your brand needs to succeed, our digital and SEO management has you covered. Even better, our Brisbane, Sunshine Coast & Gold Coast consultants use the latest SEO tools and are on top of all the current search engine optimisation algorithms updates.
The content that Kyle and his team have produced for us has been instrumental in increasing the traffic to our website and generating awareness for our tours. They have produced over 50 blog articles, several e-books, online quizzes, infographics and SEO content for our website. Kyle is a very talented writer, in fact he is probably the best I have had the pleasure to work with. He really has a gift with words and could easily write a blog article on a specific topic, even with a very minimal brief.
The Search Factory team have proven expertise in PPC and SEO management. Having worked with them for a couple of years we highly recommend their services. The team are always positive and professional - and importantly, get results online! They continue to impress us.
Kyle and his team did an amazing job of producing a huge amount of destination guide content for the brand new Escape Travel website. They met the brief perfectly, and provided great insight and engaging content for our readers on each page. Kyle was a breeze to work with too, extremely responsive and turned the work around in a very reasonable time frame. It's been a pleasure working with him and the team.
My experience with the paid media team at Search Factory has been exemplary. In particular dealing with Cynthia Albrecht has been 1st class. Cynthia and team really understand the products inside and out, and know how to manage good relationships between Google, Bing and clients like myself. The team have excelled at keeping us updated, informed and educated which has only helped further cement the need for Search Factory in our strategies.
Since Insignia started partnering with Search Factory, we have seen extremely positive growth in both our SEO and PPC traffic and conversions. Not only have they helped us achieve better search results, but we consistently receive prompt and helpful assistance from all team members for our ad hoc requests as well. They are a collaborative and trustworthy partner who has really gotten to know our business and do their jobs very well.
The best decision we made was to work with Search Factory to improve our SEM and the results speak for themselves. We were sceptical of employing an agency rather than handling our SEM in-house, but our ROI has proved that we made the right decision. They are experts in what they do, no B*S*! We can now devote our marketing resources to driving the business forward, which is critical for a small business like ours.
Mel is an absolute superstar! She has done an amazing job of setting up all the campaigns so far and working with our marketing leads - they have each separately sung her praises. It’s early days, but in a short space of time she has added real value to what we are doing in this space and we are seeing some good results.
My experience with Search Factory has been fabulous. Dani has always been very proactive and efficient in responding to all requests. Plus our results have exceeded anything that we have run before for our Google AdWords, Display and remarketing campaigns. We would happily recommend them to anyone looking for a Search team.
I just wanted to take this opportunity to say a massive thank you for all of your hard work on the Finish account in the year and a bit that we have worked together. I have really appreciated all of those times you and your team have gone above and beyond to turn things around for us with very short notice. You have been a pleasure to work with and, at more times than not, a life saver!
I’ve had the pleasure of working with the Search Factory | iProspect Content team for well over 2 years across RYOBI, AEG and VAX brands. During this time, I have been continually impressed with their ability to quickly understand the brands’ product/service offering and how to capture the tone of the brand and customer through the copy they produce.
Kyle and his team continue to deliver engaging, relevant content that has helped define and strengthen our digital voice. Their proactive and professional approach to content strategy and delivery has been central to improving conversions and growing our brand online.
Search Factory has helped us navigate Google’s constantly changing algorithm updates with great success.
We action essential SEO tactics to achieve quick wins, but we also develop long-term campaigns to create ongoing results. This ‘go the distance’ philosophy is why we form lasting and meaningful relationships with our clients.
We’re not just your SEO agency; we’re your business partner.
Athough we operate locally across Brisbane, the Sunshine Coast & Gold Coast, our global reach extends far beyond. As a proud member of the Dentsu Aegis Network, we get exclusive partnerships with Facebook and Google, access to the best & latest performance technology and information, and plenty of other globally recognised advantages.
Our clients don’t stay with us because they have to. They stay because we deliver excellent ROI, month after month.
Your success is our goal. With measurable milestones and key targets to hit, we can tell you how well your project is going at any time (spoiler alert: it’s going great!).
No guesswork, no flying blind, no need to cross our fingers. Our methods are backed by data, which helps us predict your results.
We’ll clearly show you exactly how your digital activity is progressing with our regular and clear methods of reporting.
We won’t try to squeeze your business into a cookie-cutter template. Your digital marketing strategy will be custom-made to fit your objectives and budget.
Our aim is to be your overall growth partner, not just another digital marketing agency. Using programs like Asana, Instagantt and Client Heartbeat allows us to streamline communication, remain transparent, and implement your feedback anytime.
Ensuring your website is technically sound gives us a solid foundation for SEO success. Because you could have thousands of backlinks and award-winning content – but it doesn’t mean anything if Google can’t crawl and index your site.
We use a comprehensive 70-point checklist to foolproof your technical optimisation, covering far more factors than any other SEO Brisbane agency. This extensive audit would typically be our primary focus during your first month with us.
Keywords: yes, they still matter. But not exactly in the same way as they used to. We craft keywords intelligently into your content. How? By looking beyond the keyword and seeing the broader picture. This ‘topic modelling’ approach ensures that we capture a wide range of search queries and intents. After all, a single page can rank for hundreds of terms now, since Google’s algorithms are advanced enough to understand language semantics.
Instead of trying to rank for any and every keyword that relates to your business, we develop an intent matrix. This means we look at the keyword possibilities and value their intent before we choose to target them.
The first step is enticing the click in the first place. We strive to boost your click-through rate by optimising your meta titles and meta descriptions, as well as strategically including structured data (e.g. a 5-star average rating that appears in your SERP listing).
From there, we need to make sure readers will be satisfied with your page after they click. We do this by ensuring the content we write accurately and comprehensively answers their questions and satisfies their intent. We also help clients identify and fix any factors that could be causing users to bounce (e.g. poor site speed, unnavigable site design, or spammy pop-ups).
Our approach to content involves looking at the full funnel. This way, our content can cover every stage of the purchase journey, enabling us to capture readers at the moments that matter most.
We achieve this by working closely with our in-house content writing team. Read More
Just like keywords, links are still important (they remain one of the top 3 ranking factors), but the tactics around them have also changed significantly over time. Our link-building strategies focus on quality over quantity – we’d much prefer 1 backlink from a reputable publisher with high domain authority rather than 10 links from low-value blogs.
How do we get high-quality links? With high-quality content, of course. We create hero pieces (such as infographics and buying guides) that influencers actually want to share with their audiences, building up a natural and strong backlink portfolio for your site. We also invest research time into identifying the right influencers in advance and understand the types of content they like to share.
While this is the most common, it’s important to understand that there are several other link-building avenues available (e.g. links via sponsorships). We consider and explore each one to determine the best strategy for your website.
We measure and optimise user experience with heat mapping and A/B split testing. It’s important to consider how your user experience affects your website visitors, because this can have a real impact on your rankings over time. For example, if people frequently lose patience with your site quickly, you’ll drop. However, if people frequently lose themselves reading your wonderful content, you’ll rise.
We have a team of in-house designers/developers who can make cosmetic changes to your site for the purpose of improving UX.
Constantly, that’s how. The organic search landscape changes every day, so our experts are always researching, blogging, and obsessively updating themselves with the latest and future trends of SEO. You can chat to a member of our Brisbane-based team to find out more about the future of SEO or head to our blog where we deliver useful tips and tackle recent myths and trends.
Transparently and comprehensively. We don’t sweep any unflattering stats under the rug – we’d rather shine a spotlight on them so we can work out how to adapt and improve.
Similarly, when results are good (spoiler alert: they usually are!), we don’t just give you a green ‘up’ arrow and expect you to be impressed. We’ll explain in detail what’s working, why it’s working, and how we’ll make sure it keeps working in the future.
How long is a piece of string? There a countless factors that will affect the ‘right’ or ‘best’ amount you should invest in SEO. This is why it’s essential to speak with an expert. By understanding your business and circumstances, we can help you determine an investment figure that will deliver optimal ROI.
Not yet. Not by a long shot. Searches are still on the rise and organic click-through rates still completely overshadow paid clicks. As long as search engines continue to dominate the market as a resource for finding information about products and services, SEO will remain one of the strongest marketing channels available.
To give you some insight into how valuable SEO still is, consider how much it costs to reach your audience through search.
The average cost to reach 2,000 people is:
Onsite SEO deals with anything that’s part of your website, such as site speed, technical SEO, onsite content, and so on. Offsite SEO refers to tactics that focus on factors external to your site, such as link-building, Google My Business listings, social media posting, and unlinked brand mentions.
Link building via link purchasing went out of fashion quite a while ago. Our link-building tactics focus on earning links – typically by developing standout, shareable content and building strong relationships with influencers. This is considered a white hat link building tactic that Google is OK with. Anything that attempts to manipulate the algorithm (black hat link building) would be frowned upon and not carry much link equity, or more importantly value to your business.
Absolutely – even though Google have made it more difficult to do so. Their algorithm updates used to be major. Panda and Penguin shook the organic search world to its core. These days, the algorithms are advanced enough to update continuously and subtly. For example, with RankBrain, we saw the evolution of algorithms updating themselves using machine learning, much faster than they ever could have been updated by people. Oh, and Google is more secretive about their plans than they used to be, which doesn’t help.
However, we do have our ways. By monitoring industry forums and news, we still manage to keep stride with any significant changes that get rolled out. Our genuine passion and extensive experience in the industry certainly help a bit too.
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