Your backlink profile is the key to the Google green zone, a sweet-spot of possibility, results and kicking the competition to the bottom of the page. Sounds good, doesn’t it? Search engines rely heavily on the quantity and quality of backlinks pointing at your website – think of them as big red pointers.
Search engines look at links like votes or referrals for your business; if reputable sites link to your business, engines like Google move you up a place or two. It’s a popularity contest meets a maths exam. Numbers aside, it isn’t as simple as building thousands of links to your website. All links aren’t considered equal – a site with 10 quality links can easily blow a site with 10,000 burn and churners off the rankings. Search engines use some of the following metrics to evaluate where you stand:
– The Page/Trust rank of the domain
– The Anchor Text used on the link
– The type of link (e.g. directory, guest post, social bookmark)
– Where the link is located (e.g. footer, contextual, image)
– The page the link points to
– The ratio of links coming into a particular page