WordPress is a reliable foundation for tens of millions of websites. And now, with smarter plugins, you can build your sites bigger, healthier, while employing the best practices for onsite and offsite SEO.
We’ve put together 5 of the best WordPress SEO plugins to use in 2018. These plugins provide you with insightful data and assist in optimising your site (yes, even with the free versions).
With over 5 million downloads, Yoast SEO seems to be the king of WordPress SEO plugins. It uses simple functionality to let you customise and control important aspects of your site, like your meta title and description. Yoast lets you nominate a focus keyword for the page or article you’re working on, and then it provides helpful tips for optimising towards that keyword.
This plugin also identifies any potential readability issues and improvements in your content. So it’s not just one of the best WordPress SEO plugins – it’s great for quality-checking your content as well.
With more features available, you might consider upgrading to Yoast SEO Premium. The yearly subscription, starting from $89 (for one site), will give you and your business the following:
Going Premium will give you that extra insight and control, along with a reliable support system.
Although this plugin brings many aspects of SEO management into one system, it does have its limitations. Yoast SEO is unable to identify a keyword between its singular and plural form. It also won’t recognise LSI keywords (similar words or related terms).
Overall, Yoast SEO is a great final checkpoint before you publish your content for search engines and users to see. It helps your site rank organically at its highest potential and keeps the content relevant and readable (as long as you apply its recommendations with a little common sense).
It can be a tough time for web browsers to load bulky websites. That’s where W3 Total Cache comes in handy.
This is one of the best WordPress SEO plugins for caching your data, giving you clear settings to control your caching methods. This bundles up and caches certain data onto the web browsers of individuals, meaning they can interact with your content quicker.
The developers also guarantee an improvement of site performance by at least 10 times.
This plugin can be complicated to use if you’re not well versed in the process. However, taking the time to understand the setup and management of caching will ensure you receive those valuable results.
Users are likely to give up on a page that takes too long to load on their browser. Large image files may look pretty, but their excessive file size may slow down the load time of your site significantly.
The bottom line: Large image files could cost you a customer.
Smush optimises and removes any unnecessary data that may be sticking to your image files. This decreases their file size to allow a smoother load time for your images. Smush also gives you the option to set a standard image size, automatically scaling previous and new images (without losing quality).
Upgrading to WP Smush Pro is designed to save you time on all your image compressing. These are some of the extra actions you’ll be able to take advantage of:
The upgraded version of Smush gets your image files to their optimised sizes. And there won’t be much of a visual difference between a heavily compressed image and its original form.
As you grow and expand your website, updating and creating new pages will be commonplace. But you’ll want to ensure your users get to the new content, not the old.
Redirection is a completely free WordPress plugin that allows you to manage your 301 redirects (for pages that have been permanently moved). With its clear display, you can easily create new redirections and modify the URLs on your website.
Whether you have a couple of redirects or an endless list, Redirection is a great addition to your WordPress plugin arsenal.
The one drawback you may encounter is from the constant scanning of 404 errors. This can take up a fair bit of your server’s capability.
You can choose to turn off the logging of 404 errors in the options tab.
Redirection is one of the best WordPress SEO plugins for maintaining an adaptable website.
The information that shows up in search engines needs to be clear, informative, and engaging. All in One Schema Rich Snippets gives you a platform to control these key points that will be visible to search engine algorithms and users.
With All in One, you can aesthetically display your snippet information with the ability to upload additional content into it (e.g. ratings, images and authors). This can ultimately increase your CTR.
You can base your snippet around these types of schema:
Here’s an example that uses multiple types:
From here, it’s clear exactly what your content is – and what information the user will receive by clicking through.
It’s compulsory to show the same information from the snippet on your actual webpage. Otherwise, Google won’t display it in the search result. This may be an unappealing aspect for some businesses looking to streamline their webpages.
All in One Schema Rich Snippets is an incredibly useful plugin to communicate quickly and effectively to users.
If your website is built on WordPress and you’re looking for some simple ways to optimise, these are 5 of the best WordPress SEO plugins to add to your kit.
If you’d like any advice about using these plugins to their full potential, one of our SEO experts would be more than happy to chat with you. Get in touch today.