SEO isn’t as simple as optimising a few pages to rank for your main keywords anymore, and it hasn’t been for quite some time.
With over 200 ranking factors and regular algorithmic changes, you have to ensure your website’s performing well across all fronts, and in most cases this means having a well-defined strategy that will take time to implement.
Despite this, there are a few quick fixes and changes you can make that can have a significant impact and help achieve higher rankings – here are 8 favourites from our SEO specialists.
Identify and redirect any broken pages. This doesn’t just redirect most of the authority from the previous page, it makes for a better user experience!
Identify pages that are close to ranking (top of the second page in SERPS). Then identify the most authoritative pages on your site and build internal links to the pages that are nearly ranking.
Not literally though! Optimising your Google My Business account is a great way to bolster your visibility. If you can encourage some customers to leave a review, even better.
Title tags are the most important onsite factor – make sure yours are optimised.
Review the robots.txt file to make sure that none of your important pages are being blocked. Needless to say that if the content on your site is being blocked by bots then it has next to no chance of ranking.
When a high-quality website mentions your site or uses your image, it makes sense for them to link back to your site. Outreaching for these links can be a super-easy way to build your backlink profile!
Ranking well but missing the clicks? Make sure your meta description stands out from the rest with a compelling call-to-action.
Long-tail keywords can be a great way to target specific user intents and rank for queries that may be slightly less competitive than standard keywords.
Not sure how to go about implementing any of these steps? Get in touch with us today.