Analytics Consulting

Analytics Consulting Services

Marketing dashboards, data visualisation, and attribution analysis.

Back Your Business With Data Science

It’s good to feel like your business is running smoothly. It’s better to have statistics that prove it.

Our analytics consulting services make it easy to know what’s working for your business and what isn’t. Our industry-leading data visualisation methods paint a clear picture of where your company is right now and where it has been in the past – and this provides valuable insight into how you can get it where you want it to be in the future.

Marketing Dashboards

Marketing Dashboards

Imagine a fully integrated data visualisation hub for tracking your digital performance. Every channel, website, campaign and data reference collated into a single source. The cross-platform questions that would typically take hours of analysis… answered in the click of a button.

Your tailor-made dashboard will enable our Paid Media, SEO...

Tag Audits

Tag Audits

We’ll investigate behind the scenes of your website to see if any tags are pulling down your performance. This simple (yet often overlooked) piece of digital housekeeping can uncover redundant tags and ultimately increase your site speed. And with loading speeds playing a crucial role in your user experience and...

Attribution Modelling

Attribution Modelling

Attributing success isn’t so simple in digital marketing. Some channels serve a more supportive role, pushing users through the funnel without actually being the final touchpoint. This is why the traditional last-click attribution model is often unhelpful, especially when looking at channels that can’t be measured this way (like display...

Touchpoint Analysis

Touchpoint Analysis

Touchpoint analysis goes one step beyond attribution modelling to answer a key question: Is a particular campaign playing a role at the start, middle or end of the user’s journey? This post-campaign analysis can provide valuable insights for optimising future campaigns. It can also be implemented at milestones during longer...

GA Audits & Custom Tracking

GA Audits & Custom Tracking

Our team works in Google Analytics on a daily basis. This experience and expertise makes it easy for us to explore your GA account and make sure it’s set up correctly. We’ll tell you where your account structure is already in line with best practices and show you how to...

Integrated Audience Data

Integrated Audience Data

Our team can build a first-party audience engagement repository, which acts as an interim DMP solution. This allows us to enhance our pixels with prior audience actions, developing a greater understanding of who exactly is visiting your website.

This audience integration product allows us to achieve some phenomenal insights. For...

What clients say about our marketing dashboards and data visualisation services

Search Factory has helped us navigate Google’s constantly changing algorithm updates with great success.

Integrated and centralised
Integrated and centralised

How are your AdWords variants comparing to your paid Facebook campaign? Which devices created the lowest cost per conversion from your PPC strategy? Is there a correlation between users who engage on social media and website conversions?

We can integrate every aspect of your digital presence into a single marketing dashboard, saving you time and taking the manual labour out of reporting. The average marketer spends around 3.5 hours a week collecting and collating data. So you can see why our dashboards have proven worthwhile for several of our clients for their time-saving function alone.

Looks good and works fast (just like us)
Looks good and works fast (just like us)

This sleek, state-of-the-art, interactive system delivers results and analysis of your performance as quickly as data could possibly be measured. Simply select the data you wish to gather, and the marketing dashboard presents it.

This is the revolution digital campaign managers have been waiting for: a truly comprehensive window into digital insights that your competitors can’t access.

Why you’ll love working with our Data & Analytics team:
More Than Dashboard Developers

Our marketing dashboards are user-friendly, but we're always here to help too. If there's a way to make your dashboard more relevant to your KPIs, just say the word and let our data visualisation experts make it happen.

Enterprise Partnerships

Being partners with big names in data (Google and DoubleClick to name a couple) allows us to get things done quickly and correctly, with implementation assistance and access to product specialists where required. These partnerships also enable us to offer our clients beta whitelisting opportunities.

Actionable Insights

Our data science experts provide you with deep findings that are applicable to your broader business. And our data visualisation makes it all easy to understand and implement.

Flexible Pricing

Want a Data & Analytics expert working for you month on month, liaising with both internal and external teams on various areas of your business? That’s great! But we also understand small businesses need to be agile – and we are too. So if it’s just a one-off micro-project you need help with right now, that’s fine as well.

Global Access

Being powered by iProspect, with its national network, certainly has some perks. We have access to tools, methods and case studies that have already been tried and tested successfully in other markets around the world.

Want to know more?

Analytics can answer several questions that you and your team might have about your business, such as:

  • Is the business making a profit?
  • Are particular campaigns making money?
  • Is a certain marketing channel providing real value?
  • What’s the right marketing mix for the company?

Questions like these need to be asked regularly, and they need to be answered with facts every time. Because as much as you might think your business is operating well, only data can truly validate this.

Analytics consulting also helps your business by shining an unbiased light on:

  • What you should start doing
  • What you should stop doing
  • What you should do more of
  • What you should do less of

Data can show you how to turn positive results into even more positive results, while at the same time providing valuable lessons from activities that aren’t performing so well. With an integrated marketing dashboard, clear data visualisation and clever people analysing your results, you’ll get greater insights – not just for your digital marketing, but for your business in general.

Our Data & Analytics team is uniquely skilled in seeing the bigger picture. We don’t let tunnel-vision narrow our perception to a single marketing area or period of time. This mindset lets us reveal the real results your business is achieving, because the numbers on the surface don’t always tell the full story.

Not at all. Our aim is to develop a fully customisable dashboard based on the data you want collated, not necessarily the services we assist with ourselves.

Your investment will depend on your budget and the importance of the data and insights you need. We will work with you to develop a custom data visualisation dashboard to best suit your circumstances. These can be created quickly as a prepaid project or developed over time as part of a data retainer – we’ll do our best to work with your budget.

The short answer is: comprehensively. We provide detailed reports, complete with insights and recommendations. Everything we deliver is visual and easy to understand, so you can spend less time puzzling over documents and more time implementing solutions.

Our dashboards look like what dreams are made of (well, the dreams of our data scientists, at least). Take a peek at one of our examples:

Curious about how it works or how we built it? Our Data & Analytics team would love to talk you through it. Reach out today for a chat.

This depends on your business, your industry and your goals. If you feel like you’re often flying blind when it comes to key decisions or you’re looking for ways to get one up on your competitors, insights gleaned from data can often be the solution you’re looking for.

With a phone call or an email. Contact us to find out more about our marketing dashboard and data visualisation services.

Data can be beautiful. Let us show you.
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