The Weirdest Search Trends of 2017
The Weirdest Search Trends of 2017
Jess Grant Jess Grant
Analytics Consulting
June 20,2018

The Weirdest Search Trends of 2017

In the digital age, search engines know all our secrets.

Even if you clear your search history on a regular basis to keep your online shenanigans private, Google still makes a record of all the things you’ve been looking for (don’t worry, this data doesn’t expose the identities of users – just their Googling habits). This is why Google search trends are so fascinating – they reveal more about human behaviour than a psychiatrist ever could.

If you’ve ever wondered what everyone else is looking at on Google, (Our SEO Brisbane team certainly does!) you’ll love all the weird and wonderful 2017 search trends we’ve compiled for this infographic.

Warning: If you’re allergic to slime, unicorns, stroganoff or covfefe, don’t scroll down!


Weirdest Search Trends 2017


Text version of infographic:

The Weirdest Search Trends of 2017

From slime to unicorn-themed coffee, people go looking for all sorts of things on Google. Join us as we look at some of the weirdest search trends from 2017.

1. Stroganoff Strangeness

  • “Beef stroganoff”
  • 301,000 searches in November 2017 (in the US)

This one is a borderline conspiracy theory. After rumours of Russian meddling in the 2016 US presidential election, beef stroganoff (a traditional Russian dish) became the most searched for recipe in America in 2017. Coincidence? We think not, comrade.

2. Bitcoin Remorse

  • “How to buy bitcoin”
  • 2,240,000 searches in December 2017 (worldwide)

The rise and fall of Bitcoin dominated search trends in 2017, with “how to buy Bitcoin” ranking as the third most searched for how-to term of 2017. Too bad the Bitcoin bubble burst in early 2018, sending the cryptocurrency’s value into a tailspin.

3. The Rise of Slime

  • “How to make slime”
  • 1,830,000 search in in June 2017 (worldwide)

In a turn of events no one saw coming, “how to make slime” was 2017’s number one how-to search term. The DIY slime craze first took off on Instagram before spreading to YouTube. There are now hundreds of accounts dedicated to making slime, some with millions of followers.

4. Covfefe Confusion

  • “Covfefe”
  • 7,480,000 search in June 2017 (worldwide)

Donald Trump’s infamous covfefe tweet (which he posted just after midnight on May 31, 2017) generated millions of Google searches. But despite the best efforts of the internet, we still don’t know what he was trying to say.

5. April the Giraffe

  • “April the giraffe”
  • 9,140,000 searches in April 2017 (worldwide)

Feel like you can never get a moment’s privacy? Spare a thought for April the giraffe. Millions of people from all over the world tuned in via a live stream to watch April give birth, making her the most searched for animal of 2017. Mum and bub are both doing well.

6. Elf on the Shelf

  • “Elf on the shelf”
  • 3,350,000 searches in December 2017 (worldwide)

The elf on the shelf meme has been floating around the interwebs for ages, but its popularity reached fever pitch in December 2017. Thanks to its starring role in one of the most Googled memes in recent memory, this traditional Christmas decoration will live on in internet lore forever.

7.      Unicorn Food

  • “Unicorn Frappuccino”
  • 3,350,000 searches in April 2017 (worldwide)

Have brightly-coloured coffees and glittery snacks been flooding your Instagram feed? The unicorn food trend took off in 2017, with millions of users Googling terms like “unicorn frappuccino” and “unicorn noodles”. Kids these days.

We can’t promise you’ll become a viral sensation like these weird search trends, but Search Factory can still help drive traffic to your website with our SEO experts. Find out more by getting in touch with us today!

Analytics Consulting
June 20,2018
Jess Grant

Author: Jess Grant

Jess is a Senior Content Executive at Search Factory | iProspect. Her hobbies include eating more than the recommended daily intake of Caramello Koalas, trying to avoid embarrassing typos and spilling coffee on her keyboard.

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