What to Ask When Choosing a Google AdWords Consultant

Author: Jess Grant

What to Ask When Choosing a Google AdWords Consultant

What to Ask When Choosing a Google AdWords Consultant

Jess Grant 11 Jul, 2018

Choosing the right Google AdWords consultant can make or break your business. It’s essential to find someone who not only has the technical knowledge to...

How an Infographic Designer Can Help Your Business

How an Infographic Designer Can Help Your Business

Jess Grant 10 Jul, 2018

Never underestimate the power of a good infographic designer. If you’re yet to include these digital artworks in your content marketing strategy, there’s never been...

Why is Google Rebranding AdWords?

Why is Google Rebranding AdWords?

Jess Grant 04 Jul, 2018

In an effort to streamline their plethora of ad products, Google has announced a major rebrand. Citing "consistent feedback" as the primary reason for the...

Could Google & Facebook Ban the Online Sale of Animal Products?

Could Google & Facebook Ban the Online Sale of Animal Products?

Jess Grant 28 Jun, 2018

Were you hoping to rug up in a mohair coat this winter? You won’t find what you’re looking for at ASOS. The online fashion retailer...

The Weirdest Search Trends of 2017

The Weirdest Search Trends of 2017

Jess Grant 20 Jun, 2018

In the digital age, search engines know all our secrets. Even if you clear your search history on a regular basis to keep your online...

Google Maps Gets Personal

Google Maps Gets Personal

Jess Grant 14 Jun, 2018

A recently announced update to Google Maps will use machine learning technology to tailor the app for individual users. The update works by refining results...

Google My Business Updates

Google My Business Updates

Jess Grant 14 Jun, 2018

Google has announced a number of updates to the Google My Business Application Programming Interface (API). Designed to make the interface more efficient and user-friendly,...

How SEO and PPC Can Work Together to Maximise ROI

How SEO and PPC Can Work Together to Maximise ROI

Jess Grant 22 May, 2018

SEO (Search Engine Optimisation) and PPC (Pay Per Click) are distinct digital marketing strategies. Even though they’re both designed to improve search engine visibility, one...

Google Updates Autocomplete Function

Google Updates Autocomplete Function

Jess Grant 14 May, 2018

Google’s Autocomplete function has a long history of courting controversy – but a recent update is set to cure some of its more problematic features....

Facebook Announces Update to Split Testing

Facebook Announces Update to Split Testing

Jess Grant 27 Apr, 2018

Feature image credit: Shutterstock.com Facebook has announced an update to its split testing feature, providing marketers with a better understanding of their ads. Given the...

Why Conversion Rate Is Important and How It Affects Your Results

Why Conversion Rate Is Important and How It Affects Your Results

Jess Grant 20 Apr, 2018

When it comes to digital marketing metrics, conversion rate is one of the biggest indicators of success. (It's right up there with ROI.) Understanding how conversion...

Infographic: A Brief History of Google Algorithms

Infographic: A Brief History of Google Algorithms

Jess Grant 16 Apr, 2018

From cracking down on dodgy SEO strategies to favouring mobile optimisation, Google algorithms have come a long way over the last decade or so. Let's...

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