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16 01, 2018

An Update to Facebook’s News Feed

By |January 16th, 2018|

Organic exposure and engagement on Facebook is something that’s becoming harder and harder to achieve. This News Feed update won’t help.

Facebook founder, Mark Zuckerberg, recently announced the social media platform will be overhauling its News Feed. Content posted by friends and family will be given preference over public content […]

10 01, 2018

How to Build an SEO-Friendly Website

By |January 10th, 2018|

While finding the perfect on-brand colour scheme and clever memes for your website may seem like a top priority, the aesthetics of your site will only get you so far.

By now, most website owners (even new ones) know having an SEO-friendly site is essential to their bottom line. Making […]

3 01, 2018

Should Your Brand Take a Stand on Social and Political Issues?

By |January 3rd, 2018|

It can be uncomfortable sharing your opinion on controversial issues. What if the person across from you disagrees? What if it changes their opinion of you? What if your opposing views are enough to end your relationship forever?

The same fears stand for businesses. By going public with political opinions, […]

23 12, 2017

Why Keywords and Funnels Could Be Hurting Your Content Marketing Strategy

By |December 23rd, 2017|

When looking at website data, it’s sometimes easy to forget that users are in fact real people just like you and me. Rather than being data points to be crunched and manipulated, they’re living beings who are visiting us in order to scratch an itch: they want information on […]

16 12, 2017

SEO by Understanding a Buyer’s Journey

By |December 16th, 2017|

As someone in SEO, sometimes I can be too caught up with the technical side of things to pay much-needed attention to what really matters: users’ behaviour.

As Google’s guidelines suggest, these are the 3 reasons why people search:

They want to do something. These are transactional searches, conducted by […]

7 12, 2017

How to Set Up Google Tag Manager

By |December 7th, 2017|

As a part of our new #SFGettingSmarter series, our SEO expert Matt takes you through the fundamentals of setting up Google Tag Manager.

In this video, we look at how to set up Google Tag Manager, why doing so is useful for you and your business, and some top tips […]

9 11, 2017

AI & Automation: Takeaways from the Google Partners Masterclass 2017

By |November 9th, 2017|

Each year, Google holds Google Partners Masterclasses to help bring agencies up to speed on:

New products
New learnings in the search world.

This year’s Brisbane event was held in October and I was fortunate enough to attend.

The 2017 masterclass focused quite heavily on Artificial Intelligence (AI) and the […]

26 10, 2017

5 Steps to Cashing In on Local Events

By |October 26th, 2017|

The Commonwealth Games, the Brisbane Festival, the Australian Open, Mardi Gras…

Local events, whatever they happen to be, are invaluable opportunities to attract new customers to your business and increase revenue.

But it’s not enough to give your menu a sports-themed makeover or stick a rainbow sticker on your OPEN sign. […]

2 09, 2017

8 Quick SEO Wins for Any Website

By |September 2nd, 2017|

SEO isn’t as simple as optimising a few pages to rank for your main keywords anymore, and it hasn’t been for quite some time.

With over 200 ranking factors and regular algorithmic changes, you have to ensure your website’s performing well across all fronts, and in most cases this means […]

1 09, 2017

Quick SEO Win: Check Your Robots.txt File

By |September 1st, 2017|

If content on your site is being misunderstood or ignored by web robots, it’s not going to rank in the SERPs. Unfortunately, you can’t just accuse the bots of being rude or dumb. You have to actually do something to fix it.

Not sure how to check your robots.txt file? We’ve got […]