How Long Should You Go With Long-Tail Keywords?
When it comes to choosing keywords for SEO, one question hovers above: what will rank higher? Users may search a short, popular word or phrase,...
Match the Cringe-Worthy Facebook Post/Tweet to the Brand
Test your social media knowledge to see if you know which brands and companies made major errors by sending out these Facebook and Twitter posts....
Google’s New Algorithm Summarises Web Pages To Create Original Content
Google has released research of a new algorithm that takes existing web pages, cuts out the irrelevant content, and summarises the important information into an...
The Weirdest Search Trends of 2017
In the digital age, search engines know all our secrets. Even if you clear your search history on a regular basis to keep your online...
Google Maps Gets Personal
A recently announced update to Google Maps will use machine learning technology to tailor the app for individual users. The update works by refining results...
Google My Business Updates
Google has announced a number of updates to the Google My Business Application Programming Interface (API). Designed to make the interface more efficient and user-friendly,...
Should You Include Quizzes In Your Content Strategy?
Not sure if quizzes deserve a spot in your content strategy? This article will explain all the ways these unique content pieces provide value to...
How SEO and PPC Can Work Together to Maximise ROI
SEO (Search Engine Optimisation) and PPC (Pay Per Click) are distinct digital marketing strategies. Even though they’re both designed to improve search engine visibility, one...
Getting Smarter: How To Do a Content Gap and Competitor Keyword Analysis in SEMrush
In this week's Getting Smarter session, SEO Manager Morgan takes us through how to carry out a content gap and competitor keyword analysis. This is...
How to Balance Keywords with Creative Writing
When it comes to writing your website, the words you choose to string together are what will attract search engines and keep your audience reading....
5 Tips to Improve Your eDM Engagement
Electronic Direct Mail (eDM) is a cost-effective medium that is often underused in the digital marketing world. With email, you can foster the relationship between...
Google Updates Autocomplete Function
Google’s Autocomplete function has a long history of courting controversy – but a recent update is set to cure some of its more problematic features....
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