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Stay up to date on global digital marketing trends and our expert advice for SMEs.

Digital Digest #01: What’s Happening This Week In Digital Marketing

Digital Digest #01: What’s Happening This Week In Digital Marketing

Jonathon Bullock 16 Apr, 2019

Welcome to Digital Digest, where each week, we'll break down the biggest stories emerging in the world of digital marketing.   Google Launches Cloud for...

Can Machines Fake It? 3 AI Abilities That Can Warp Reality

Can Machines Fake It? 3 AI Abilities That Can Warp Reality

Dani Downs 11 Apr, 2019

No matter how you feel about them, artificially intelligent machines are here to stay. And while we haven't cracked a fully functioning simulation of human...

Here’s How Advertisers Use Data To Target You With Ads

Here’s How Advertisers Use Data To Target You With Ads

Dani Downs 09 Apr, 2019

It’s remarkable to believe this John Wanamaker phrase dates back to over a century ago – especially when you consider that it’s only been in...

6 Ways To Optimise Your Website For Voice Search

6 Ways To Optimise Your Website For Voice Search

Piyush Khera 04 Apr, 2019

Search has evolved tremendously since the turn of the century. In the last decade alone, we’ve made a shift from desktops to mobiles, and now...

3 Ways to Integrate Your SEO and SEM Strategies

3 Ways to Integrate Your SEO and SEM Strategies

Dani Downs 01 Apr, 2019

Organic search and paid search strategies typically aim to achieve the same thing: visibility in search engine results pages (SERPs) for the people most likely...

Facebook Might Be Using Menstrual Cycles To Inform Ad Targeting

Facebook Might Be Using Menstrual Cycles To Inform Ad Targeting

Dani Downs 05 Mar, 2019

Last week, the Wall Street Journal put a spotlight on Facebook’s collection and use of sensitive data. Their real-time connection to smartphone apps such as...

Australia Decides: Which Celebrity Couples Do We Love the Most?

Australia Decides: Which Celebrity Couples Do We Love the Most?

Natasha Rothnagel 13 Feb, 2019

  With Valentine’s Day upon us, we decided to wade through the many red roses, overpriced chocolate boxes and grand romantic gestures to gift you...

How to Copy the URLs from a Lighthouse Report

How to Copy the URLs from a Lighthouse Report

Piyush Khera 12 Feb, 2019

In November last year, Google integrated their new Lighthouse platform into the usual PageSpeed Insights tool. While this was a great update, unlocking a greater range...

Have You Been Calculating Cost Per Conversion Wrong?

Have You Been Calculating Cost Per Conversion Wrong?

Dani Downs 05 Feb, 2019

I know what you’re thinking. "The cost per conversion calculation is literally right there in its name. How could it be wrong?" But look closely. You might...

The Impact of Voice Search on Digital Marketing

The Impact of Voice Search on Digital Marketing

Natasha Rothnagel 02 Jan, 2019

Voice search is quickly becoming one of the most prevalent tools used among smartphone owners. The popularity growth is thanks to the advancements made in...

Writing Infographics: Tips for Copywriters

Writing Infographics: Tips for Copywriters

Will Nash 16 Nov, 2018

If you've spent any time writing infographics, you've probably experienced the pain of seeing a good idea turn into a bad design. This often happens...

Digital Strategy 101: Digital Channels Overview with Statistics

Digital Strategy 101: Digital Channels Overview with Statistics

Michael B 04 Oct, 2018

Operating without a defined strategy is bound to limit your digital marketing efforts. A digital strategy should adhere to the principles Integrated Marketing Communication (IMC),...

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