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31 08, 2017

Quick SEO Win: Mastering Google My Business

By |August 31st, 2017|

Having a Google My Business (GMB) listing is usually fairly straightforward. In fact, Google often creates this for you from information on your website. What a time to be alive!

But this doesn’t mean you should neglect this part of your digital real estate. By claiming, verifying and updating your […]

30 08, 2017

Quick SEO Win: Uncover Unlinked Brand Mentions and Images

By |August 30th, 2017|

Without the right search tools, finding unlinked brand mentions is like looking for a needle in a haystack.

When someone mentions your business name or uses your image without linking to your website, this is potentially a wasted SEO opportunity.

To track down unlinked brand mentions, you just need to know […]

29 08, 2017

Quick SEO Win: Boost the ‘Almost There’ Pages

By |August 29th, 2017|

ou’ve done some reading about SEO and you’ve implemented the fundamentals on your site, but there are still some pages that just aren’t quite there yet.

Now what?

Well, assuming the basics are in place, there are a few quick tactics that could help you boost the pages that are so close to ranking.

 
Identify the ‘Almost […]

28 08, 2017

Quick SEO Win: Identify Long-Tail Keyword Opportunities

By |August 28th, 2017|

So, you want to rank in the SERPs. Sure, you should focus on optimising pages with your main keyword. But what about the long-tail keywords that can rank for queries that are often less competitive? You’re not just going to forget about those, are you? Are you?

Give your website’s SEO […]

25 08, 2017

Quick SEO Win: Optimise Your SERP Listing

By |August 25th, 2017|

Your website is ranking well, but users just aren’t clicking through to your website. You might be feeling sad or confused or even angry about it. We understand.

So how can you turn your frowns upside down and inspire searchers who see your SERP listing to click and view your […]

24 08, 2017

Quick SEO Win: Fix Your 404 Errors

By |August 24th, 2017|

As a web surfer, you’ve probably come across 404 errors more than you would like to. If you own a website, chances are you have seen them pop up even more often. Our previous post already provided some fundamental info about these errors, so I’ll dedicate this post to looking at […]

23 08, 2017

Quick SEO Win: Optimise Title Tags

By |August 23rd, 2017|

Title tags are the most important onsite factor for both SEO and user experience. They tell both search engines and readers the topic of a page’s content.

Optimising your title tags is crucial for clearly and concisely summarising your page’s content. If your title tags aren’t clear, search engine algorithms […]

21 08, 2017

How to Measure ROI for SEO

By |August 21st, 2017|

In a world full of 3-letter acronyms, one term rules them all: ROI.

Return on Investment is the most important metric to look at when reviewing the value of your SEO – or any of your digital marketing channels for that matter.

This is because you could have 3,000 website visitors coming […]

12 07, 2017

Using Screaming Frog as a Troubleshooting Shortcut

By |July 12th, 2017|

Troubleshooting issues with tag manager or Google Analytics can be time-consuming. If you feel like you might have tracking issues your first step should be to confirm that all the relevant tracking codes are present across the pages you want to track.

Follow our quick and easy way of doing […]

10 07, 2017

5 Top Tips to Improve Your AdWords Ad Copy

By |July 10th, 2017|

Looking for some ideas to make your AdWords ad copy really stand out? Here are some useful tips for improving your ads to:

Increase click-through rates
Achieve higher quality scores
Improve conversion rate.

 
1. Include Keywords
While this one might seem obvious, you’d be surprised by how often we see ads […]