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29 06, 2017

Digital Best Practices of 2017: How much are you doing ‘right’?

By |June 29th, 2017|

Digital marketing is a fickle friend.

One minute you’re doing everything the ‘right’ way and things are swimming along just fine.

Then you turn your back for a moment and suddenly your strategy is outdated, your tactics are old hat, and your favourite channels don’t even exist anymore (#RIPVine #neverforget #neverforgive).

OK, […]

31 05, 2017

5 Content Marketing Myths That Just Won’t Die

By |May 31st, 2017|

Aside from “SEO is dead”, there’s one digital marketing catchphrase that gets used and abused more than any other:

“Content is king”.

And when we talk about content, “content marketing” invariably gets brought up. This is great – content marketing is a wonderful approach that many brands have found great success […]

30 05, 2017

How to Allocate Your Digital Marketing Budget

By |May 30th, 2017|

Allocating your digital marketing budget can feel a lot like playing one of the Laughing Clowns games at a local show. You know the one: you put all the balls into the clown’s mouth and cross your fingers that they land in the high-scoring columns.

With digital marketing, though, you’re […]

29 05, 2017

How to Pack Your Content with Personality

By |May 29th, 2017|

In today’s digital landscape, standing out from the crowd can make or break your business.

While it’s important to have a functional and stylish online presence, the way you write also says a lot about your brand. If your content has about as much personality as a potato, any visitors […]

10 05, 2017

How To Structure Your E-Commerce Category URLs

By |May 10th, 2017|

You probably already know what a good URL structure generally looks like. If not, here are a few best practices for creating a search engine-friendly URL structure that also ensures a great user experience. While the best practices apply to all types of websites, you’ll often need to go […]

3 05, 2017

How To Make Your Content More Readable

By |May 3rd, 2017|

Want someone other than your mum to read your stuff?

No matter how good your writing is, if it’s not visually appealing and easy to read, no one is going to stick around to the end.

You want to engage your reader, right? You want to give them useful copy, right? […]

28 04, 2017

Facebook Dynamic Product Ads: Recapturing Those Cart Abandoners

By |April 28th, 2017|

Did you know the typical shopping cart abandonment rate for online retailers varies between 60 and 80%? According to Shopify, the average cart gets abandoned 67.91% of the time. That’s a lot of rejection.

But we all do it. We add products to our cart, get to the checkout, and […]

4 04, 2017

Breadcrumbs and SEO

By |April 4th, 2017|

If you’re looking for a delicious crispy chicken recipe or a literary review of Hansel and Gretel…

I’m talking website navigation, structure and digital breadcrumb trails. Not the kind that gets eaten by birds, leaving you lost in the woods at the mercy of some old witch who’s probably just misunderstood and […]

28 03, 2017

How To Identify And Evaluate Influencers In Your Industry

By |March 28th, 2017|

Looking to amplify content via popular profiles? Wanting to increase traffic, impressions, sales or brand awareness by partnering with influencers? To choose the best people to work with and get the most out of your campaign, you need to know how to identify and evaluate potential influencers. Here are a few […]

20 03, 2017

Should You Include Quizzes In Your Content Strategy?

By |March 20th, 2017|

At the risk of getting too meta, let’s kick off with a quiz.

 

Look, I like good blog posts as much as the next person.

I enjoy infographics too.

And videos? Love ‘em.

But if you give me a fun, interactive quiz, I will give you my undivided attention. (Unless there’s a cute […]