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20 03, 2017

AdWords Ad Extensions: What Are They & Why Should You Use Them?

By |March 20th, 2017|

If you’re looking to improve your paid search performance without too much effort (and no extra cost), you should try Google’s Ad Extensions. This type of ad format shows additional info for your business. And if you use them well, they can improve your overall click-through rate.

You can also use ad extensions to:

Create […]

13 03, 2017

Are Exact-Match Domains An Effective SEO Tactic?

By |March 13th, 2017|

Times change.

Several SEO strategies that used to be effective are now either worthless or could even score you a Google penalty. Some of the old-school and/or black-hat techniques that might have helped your site rank in the past include:

Keyword stuffing (jamming in a certain keyword as many times as you possibly can, […]

2 03, 2017

How to Tailor Your Content for Local Search

By |March 2nd, 2017|

Local search has never been more essential. For both mobile and desktop, it’s become one of SEO’s most powerful tools.

Of course, tailoring your content for local audiences has always been important really. But since Google released their local search algorithm in 2014 (nicknamed Pigeon), this has become even more […]

20 02, 2017

The Best Tools for Content Creation and Ideation

By |February 20th, 2017|

We all love a good tool here at Search Factory | iProspect. Who doesn’t, right? And when that tool can be used to create content, well, you better believe it makes our content team a little hot under the collar.

If you like content as much as we do, you’re […]

30 01, 2017

The Evolution of Content Standards for SEO

By |January 30th, 2017|

No SEO strategy is complete without good content. To save your website from languishing at the bottom of the SERPs, it’s never been more important to keep pace with content standards. But now that search algorithms are evolving so quickly, this is easier said than done.

Has your site’s ranking […]

10 01, 2017

Use Storytelling for Compelling Web Copy

By |January 10th, 2017|

When was the last time you read a home page that made you feel something? (Note: boredom doesn’t count.)

Copywriters are often torn between communicating their point in a concise way and connecting with their audience on an emotional level.

These two ideas, while not always in harmony, do not necessarily […]

14 10, 2016

Self-Editing Techniques For Writers Who Have No Friends

By |October 14th, 2016|

So you’re writing something important. Like cover letter for your dream job important, not replying to a J.K. Rowling tweet important. You’ve finished your first draft, and you reckon it’s pretty good. But you know from experience that your writing isn’t bullet-proof (honestly, whose is?). There are probably a […]

22 08, 2016

What You Missed Last Week in Digital

By |August 22nd, 2016|

Google Blames Bots for Keyword Planner Changes

Google raised eyebrows last week when they implemented changes to Keyword Planner data, meaning that low-paying accounts will now only have limited access. An explanation for the changes was offered via the AdWords Community forum. Google said “This change was made so that we […]

19 08, 2016

Quiz: Do You Remember What Social Media Looked Like 10 Years Ago?

By |August 19th, 2016|

Social media is always evolving, and it’s certainly come a long way in the last decade.

There’s no better proof of this than comparing sites today to what they looked like back in 2006. How good is your social media memory?

17 08, 2016

Should You Dig Deeper? Looking Past Page 1 for Answers

By |August 17th, 2016|

There’s an old saying that the best place to hide a body is on page 2 of Google. Obviously this isn’t serious (people can’t go through screens, silly), but think about it: when did you last click the ‘Next’ button at the bottom of the page? I’ll admit, I’m […]