Welcome to part 2 of our Social Media series! If you missed our last post, you can check it out here. If you can’t be bothered to re-read it, let’s summarise and jog your memory! We talked about the value of choosing the right social media platform for your business, the importance of watching your professional competition’s approach to social media and how to appear professional in your profile and posting method.
This week we have a couple more tips to keep you on the right social media track…
Don’t be Afraid to Speak Out
It can be easy to hide behind your little admin protective wall when you manage a social media page. But as we get more familiar with social media, we’re finding that customers don’t want to engage with anonymous businesses or brands. They want to talk to people. So give your social media presence a little character, turn your message into interesting content and make your audience want to read it.
Make sure your potential clients and followers feel like you love to engage with them. Engagement is king when it comes to social media. Show a little personality and work on humanising your brand. Go to the effort of responding to comments, to make sure your customers know you’re hearing them. Being professional doesn’t have to mean being stuffy. Be personable and give your followers a little of your time – you never know what it might lead to. A great recent example of customer engagement is the Gregg’s bakery response to a digital slip-up last week.
There’s nothing worse than a Facebook page that was last updated in 2012, or a Twitter account that’s made two tweets in six months. Your followers want something to follow. If you’re going to be on social media, make sure you’ve got the time and energy to actually be SOCIAL on social media (and no this doesn’t JUST mean scheduling posts months in advance)! This is particularly important for industries that are striving to be leaders in their market, that aim for professional and modern branding.
If you can’t afford to give one person complete and constant control over your social media channels, then divide the work among a select few. Make sure that these admins are all on the same page. Set guidelines for them, provide a similar format, correct spelling and regular updating for a professional image. Regular activity on social media suggests to the public that you are closely following industry updates and news. It is important to appear (and BE) forward-thinking and up to date. Using a tool like Hoot Suite can increase efficiency and make consistency more manageable.
Social media won’t be a quick fix to your business’s cash flow problems, but it will help engage your customers and contribute to a long lasting relationship that could lead to increased sales and revenue in the future.
If you’re coming late to the game, don’t be disheartened if your organic reach isn’t as high as your competitors. Give yourself some time to get established in the online world using a wholehearted and committed approach, create new relationships through engagement and watch your client base grow. Use this as an excuse to make some new online connections and have a bit of fun throughout the process!