The way we communicate with search engines continues to change. From typing tags to speaking sentences, the language behind customer search queries is long and...
In the digital age, search engines know all our secrets. Even if you clear your search history on a regular basis to keep your online...
As a part of our new #SFGettingSmarter series, our SEO expert Matt takes you through the fundamentals of setting up Google Tag Manager. In this...
Each year, Google holds Google Partners Masterclasses to help bring agencies up to speed on: New products Changes/evolutions New learnings in the search world. This...
This week in #SFGettingSmarter, Max takes us through an introduction to Google Analytics data. We've all heard about impressions, sessions, visits, conversions and other data...
This week in #SFGettingSmarter, Matt discusses the important topic of attribution. Do the terms first interaction, last interaction or assisting interaction mean anything to you?...
The Treemap report lets you visually explore trends in your AdWords campaigns. Taking a glance at the report, the size and colour in each rectangle...
Welcome to Part 2 of Affinity Targeting! In Part 1 - identifying your affinity segments, we took a look at how we go about finding our...
In this weeks #SFGettingSmarter session, we are covering how to setup event tracking and goal tracking using Google Analytics. In this video is a step by...
One of the most useful features of analytics platforms is the ability to see which keyword/s someone used to find your website via search results....
There are a number of ways for a visitor to arrive at your website and then buy one of your products or services. A visitor...
[dropcap5]G[/dropcap5]oogle Analytics is a powerful tool that webmasters can use to track traffic and other metrics in relation to their websites. Offered for free by...