What Customer Search Queries Told us in 2017
The way we communicate with search engines continues to change. From typing tags to speaking sentences, the language behind customer search queries is long and...
The Weirdest Search Trends of 2017
In the digital age, search engines know all our secrets. Even if you clear your search history on a regular basis to keep your online...
Getting Smarter: How to Set Up Google Tag Manager
As a part of our new #SFGettingSmarter series, our SEO expert Matt takes you through the fundamentals of setting up Google Tag Manager. In this...
AI & Automation: Takeaways from the Google Partners Masterclass 2017
Each year, Google holds Google Partners Masterclasses to help bring agencies up to speed on: New products Changes/evolutions New learnings in the search world. This...
Introduction to Google Analytics Data – #SFGettingSmarter
This week in #SFGettingSmarter, Max takes us through an introduction to Google Analytics data. We've all heard about impressions, sessions, visits, conversions and other data...
Attribution Analysis
This week in #SFGettingSmarter, Matt discusses the important topic of attribution. Do the terms first interaction, last interaction or assisting interaction mean anything to you?...
Using Google Analytics Treemaps for Ads Campaign Optimisation
The Treemap report lets you visually explore trends in your AdWords campaigns. Taking a glance at the report, the size and colour in each rectangle...
Affinity Targeting Part 2 – Advanced Affinity Segments
Welcome to Part 2 of Affinity Targeting! In Part 1 - identifying your affinity segments, we took a look at how we go about finding our...
Google Universal Analytics: How to set up event & goal tracking
In this weeks #SFGettingSmarter session, we are covering how to setup event tracking and goal tracking using Google Analytics. In this video is a step by...
 keyword changes, and how to make best use of the data you still get.&w=570&h=350 "The impact of Google’s (not provided) keyword changes, and how to make best use of the data you still get.")
The impact of Google’s (not provided) keyword changes, and how to make best use of the data you still get.
One of the most useful features of analytics platforms is the ability to see which keyword/s someone used to find your website via search results....
Is Multi-Channel Attribution a better way to measure your brand’s online marketing ROI?
There are a number of ways for a visitor to arrive at your website and then buy one of your products or services. A visitor...
A Step-by-step guide to set up goal tracking in Google Analytics
[dropcap5]G[/dropcap5]oogle Analytics is a powerful tool that webmasters can use to track traffic and other metrics in relation to their websites. Offered for free by...