What Customer Search Queries Told us in 2017

Category: Analytics Consulting

What Customer Search Queries Told us in 2017

What Customer Search Queries Told us in 2017

Peter Bagi 21 Jun, 2018

The way we communicate with search engines continues to change. From typing tags to speaking sentences, the language behind customer search queries is long and...

The Weirdest Search Trends of 2017

The Weirdest Search Trends of 2017

Jess Grant 20 Jun, 2018

In the digital age, search engines know all our secrets. Even if you clear your search history on a regular basis to keep your online...

Getting Smarter: How to Set Up Google Tag Manager

Getting Smarter: How to Set Up Google Tag Manager

Matt Bassos 07 Dec, 2017

As a part of our new #SFGettingSmarter series, our SEO expert Matt takes you through the fundamentals of setting up Google Tag Manager. In this...

AI & Automation: Takeaways from the Google Partners Masterclass 2017

AI & Automation: Takeaways from the Google Partners Masterclass 2017

Emmeline Dorsey 09 Nov, 2017

Each year, Google holds Google Partners Masterclasses to help bring agencies up to speed on: New products Changes/evolutions New learnings in the search world. This...

Introduction to Google Analytics Data – #SFGettingSmarter

Introduction to Google Analytics Data – #SFGettingSmarter

This week in #SFGettingSmarter, Max takes us through an introduction to Google Analytics data. We've all heard about impressions, sessions, visits, conversions and other data...

Attribution Analysis

Attribution Analysis

This week in #SFGettingSmarter, Matt discusses the important topic of attribution. Do the terms first interaction, last interaction or assisting interaction mean anything to you?...

Using Google Analytics Treemaps for Ads Campaign Optimisation

Using Google Analytics Treemaps for Ads Campaign Optimisation

Guest Author 27 Jan, 2015

The Treemap report lets you visually explore trends in your AdWords campaigns. Taking a glance at the report, the size and colour in each rectangle...

Affinity Targeting Part 2 – Advanced Affinity Segments

Affinity Targeting Part 2 – Advanced Affinity Segments

Guest Author 12 Jan, 2015

Welcome to Part 2 of Affinity Targeting! In Part 1 - identifying your affinity segments, we took a look at how we go about finding our...

Google Universal Analytics: How to set up event & goal tracking

Google Universal Analytics: How to set up event & goal tracking

Guest Author 27 Nov, 2014

In this weeks #SFGettingSmarter session, we are covering how to setup event tracking and goal tracking using Google Analytics. In this video is a step by...

The impact of Google’s (not provided) keyword changes, and how to make best use of the data you still get.

The impact of Google’s (not provided) keyword changes, and how to make best use of the data you still get.

Guest Author 13 Sep, 2013

One of the most useful features of analytics platforms is the ability to see which keyword/s someone used to find your website via search results....

Is Multi-Channel Attribution a better way to measure your brand’s online marketing ROI?

Is Multi-Channel Attribution a better way to measure your brand’s online marketing ROI?

Guest Author 02 Sep, 2013

There are a number of ways for a visitor to arrive at your website and then buy one of your products or services. A visitor...

A Step-by-step guide to set up goal tracking in Google Analytics

A Step-by-step guide to set up goal tracking in Google Analytics

Nic Blair 22 Feb, 2012

[dropcap5]G[/dropcap5]oogle Analytics is a powerful tool that webmasters can use to track traffic and other metrics in relation to their websites. Offered for free by...

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