Content Marketing: Shifts, Trends & Results (Interactive Minds)

Category: Content Marketing

Content Marketing: Shifts, Trends & Results (Interactive Minds)

Content Marketing: Shifts, Trends & Results (Interactive Minds)

Kyle Manning 23 Aug, 2018

Yesterday, I had the privilege of talking to 200+ Brisbane marketers about content marketing at an Interactive Minds Brisbane event. I was the first speaker...

Should You Include Quizzes In Your Content Strategy?

Should You Include Quizzes In Your Content Strategy?

Kyle Manning 28 May, 2018

Not sure if quizzes deserve a spot in your content strategy? This article will explain all the ways these unique content pieces provide value to...

Why Keywords and Funnels Could Be Hurting Your Content Marketing Strategy

Why Keywords and Funnels Could Be Hurting Your Content Marketing Strategy

Craig Gibson 23 Dec, 2017

When looking at website data, it’s sometimes easy to forget that users are in fact real people just like you and me. Rather than being...

5 Content Marketing Myths That Just Won’t Die

5 Content Marketing Myths That Just Won’t Die

Craig Gibson 31 May, 2017

Aside from “SEO is dead”, there’s one digital marketing catchphrase that gets used and abused more than any other: “Content is king”. And when we...

How To Identify And Evaluate Influencers In Your Industry

How To Identify And Evaluate Influencers In Your Industry

Nora Chan 28 Mar, 2017

Looking to amplify content via popular profiles? Wanting to increase traffic, impressions, sales or brand awareness by partnering with influencers? To choose the best people...

Ways to Critically Evaluate Your Content Marketing Efforts

Ways to Critically Evaluate Your Content Marketing Efforts

Guest Author 15 Jun, 2015

As content marketers, our key objectives focus on producing material to cater to your audience. We are dedicated to the idea of making digital content shine. Let...

3 Things You’re Missing from Your Content Marketing Strategy

3 Things You’re Missing from Your Content Marketing Strategy

Guest Author 18 Mar, 2015

You have an awesome idea, an influencer set up that you plan to engage with, and you are feeling pretty good about your content marketing...

Content Marketing Strategy For New E-commerce Sites: Checklist (Part 1)

Content Marketing Strategy For New E-commerce Sites: Checklist (Part 1)

Guest Author 11 Mar, 2015

There's a certain thrill and excitement in starting a new ecommerce site. From product creation to defining your target market and managing various outsourcing parties, we understand...

What Is Content Marketing?

What Is Content Marketing?

Piyush Khera 04 Mar, 2015

What is Content Marketing? Content Marketing is essentially the creation and distribution of valuable, shareable and relevant content that your targeted audience actually wants to...

Stop Winging Your Content Marketing Strategy

Stop Winging Your Content Marketing Strategy

Guest Author 11 Feb, 2015

Towards the close of 2014, Content Marketing Institute (CMI) founder, Joe Pulizzi, released a statement outlining that most companies performing content marketing are ‘winging it’ rather than...

Five Simple Steps to a Strong Content Marketing Campaign

Five Simple Steps to a Strong Content Marketing Campaign

Guest Author 14 Jan, 2015

Content is king. This is such a buzz phrase that is being said over and over in marketing at the moment. There is a good...

Online Video: The Next Step In Your Content Strategy?

Online Video: The Next Step In Your Content Strategy?

Guest Author 28 Oct, 2014

There are a number of different ways to reach your consumers online, but have you ever experimented with online video? Many online marketers are suggesting that...

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