Content Marketing: Shifts, Trends & Results (Interactive Minds)
Yesterday, I had the privilege of talking to 200+ Brisbane marketers about content marketing at an Interactive Minds Brisbane event. I was the first speaker...
Should You Include Quizzes In Your Content Strategy?
Not sure if quizzes deserve a spot in your content strategy? This article will explain all the ways these unique content pieces provide value to...
Why Keywords and Funnels Could Be Hurting Your Content Marketing Strategy
When looking at website data, it’s sometimes easy to forget that users are in fact real people just like you and me. Rather than being...
5 Content Marketing Myths That Just Won’t Die
Aside from “SEO is dead”, there’s one digital marketing catchphrase that gets used and abused more than any other: “Content is king”. And when we...
How To Identify And Evaluate Influencers In Your Industry
Looking to amplify content via popular profiles? Wanting to increase traffic, impressions, sales or brand awareness by partnering with influencers? To choose the best people...
Ways to Critically Evaluate Your Content Marketing Efforts
As content marketers, our key objectives focus on producing material to cater to your audience. We are dedicated to the idea of making digital content shine. Let...
3 Things You’re Missing from Your Content Marketing Strategy
You have an awesome idea, an influencer set up that you plan to engage with, and you are feeling pretty good about your content marketing...
Content Marketing Strategy For New E-commerce Sites: Checklist (Part 1)
There's a certain thrill and excitement in starting a new ecommerce site. From product creation to defining your target market and managing various outsourcing parties, we understand...
What Is Content Marketing?
What is Content Marketing? Content Marketing is essentially the creation and distribution of valuable, shareable and relevant content that your targeted audience actually wants to...
Stop Winging Your Content Marketing Strategy
Towards the close of 2014, Content Marketing Institute (CMI) founder, Joe Pulizzi, released a statement outlining that most companies performing content marketing are ‘winging it’ rather than...
Five Simple Steps to a Strong Content Marketing Campaign
Content is king. This is such a buzz phrase that is being said over and over in marketing at the moment. There is a good...
Online Video: The Next Step In Your Content Strategy?
There are a number of different ways to reach your consumers online, but have you ever experimented with online video? Many online marketers are suggesting that...