How Much Website Content Do You Need?

Category: Content Writing

How Much Website Content Do You Need?

How Much Website Content Do You Need?

Peter Bagi 11 Jul, 2018

When it comes to building an effective website for your business, you’re going to need quality code and content (the brick and mortar of the...

Getting Smarter: How To Write Ad Copy That Converts

Getting Smarter: How To Write Ad Copy That Converts

Guest Author 29 Jun, 2018

In this week's Getting Smarter session, Selina, our Senior Paid Media Manager, takes us through how to write ad copy that genuinely converts. In this...

How to Balance Keywords with Creative Writing

How to Balance Keywords with Creative Writing

Peter Bagi 16 May, 2018

When it comes to writing your website, the words you choose to string together are what will attract search engines and keep your audience reading....

Getting Smarter: Tailoring Content to the Funnel

Getting Smarter: Tailoring Content to the Funnel

Jonathon Bullock 03 May, 2018

Content can be one of the most diverse marketing tools in your arsenal. This week’s Getting Smarter video has our Senior Content Executive, Jonathon, explaining...

Tips to Make Your Content Sound Less Salesy

Tips to Make Your Content Sound Less Salesy

Jess Grant 19 Jan, 2018

Being pressured into buying something by a pushy salesperson is irritating, right? Well, salesy sounding content is just the written version of this experience. No...

How to Pack Your Content with Personality

How to Pack Your Content with Personality

Jess Grant 29 May, 2017

In today’s digital landscape, standing out from the crowd can make or break your business. While it’s important to have a functional and stylish online...

How To Make Your Content More Readable

How To Make Your Content More Readable

Adrien Van Bruinessen 03 May, 2017

Want someone other than your mum to read your stuff? No matter how good your writing is, if it’s not visually appealing and easy to...

How to Tailor Your Content for Local Search

How to Tailor Your Content for Local Search

Jess Grant 02 Mar, 2017

Local search has never been more essential. For both mobile and desktop, it’s become one of SEO’s most powerful tools. Of course, tailoring your content...

The Best Tools for Content Creation and Ideation

The Best Tools for Content Creation and Ideation

Caitlin Ritter 20 Feb, 2017

We all love a good tool here at Search Factory | iProspect. Who doesn’t, right? And when that tool can be used to create content,...

The Evolution of Content Standards for SEO

The Evolution of Content Standards for SEO

Jess Grant 30 Jan, 2017

No SEO strategy is complete without good content. To save your website from languishing at the bottom of the SERPs, it’s never been more important...

Use Storytelling for Compelling Web Copy

Use Storytelling for Compelling Web Copy

Caitlin Ritter 10 Jan, 2017

When was the last time you read a home page that made you feel something? (Note: boredom doesn’t count.) Copywriters are often torn between communicating...

Self-Editing Techniques For Writers Who Have No Friends

Self-Editing Techniques For Writers Who Have No Friends

Kyle Manning 14 Oct, 2016

So you’re writing something important. Like cover letter for your dream job important, not replying to a J.K. Rowling tweet important. You’ve finished your first...

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