The Weirdest Search Trends of 2017

Category: Data & Analytics

The Weirdest Search Trends of 2017

The Weirdest Search Trends of 2017

Jess Grant 20 Jun, 2018

In the digital age, search engines know all our secrets. Even if you clear your search history on a regular basis to keep your online...

Why Conversion Rate Is Important and How It Affects Your Results

Why Conversion Rate Is Important and How It Affects Your Results

Jess Grant 20 Apr, 2018

When it comes to digital marketing metrics, conversion rate is one of the biggest indicators of success. (It's right up there with ROI.) Understanding how conversion...

The Ultimate SEO Toolkit for Small Businesses

The Ultimate SEO Toolkit for Small Businesses

Nora Chan 13 Feb, 2018

Trying to decide which tools to use when looking into SEO for your small business can be a little overwhelming. After all, there are hundreds to...

AI & Automation: Takeaways from the Google Partners Masterclass 2017

AI & Automation: Takeaways from the Google Partners Masterclass 2017

Emmeline Dorsey 09 Nov, 2017

Each year, Google holds Google Partners Masterclasses to help bring agencies up to speed on: New products Changes/evolutions New learnings in the search world. This...

How to Use Google Search Console to Understand User Behaviour

How to Use Google Search Console to Understand User Behaviour

Caitlin Ritter 20 Jul, 2016

Ahh, that eternal process of understanding your customers. As marketers, business owners, or just people, we spend a lot of time trying to work out...

A Day In The Life Of A Paid Media Manager

A Day In The Life Of A Paid Media Manager

Guest Author 17 Feb, 2016

5:00am Wake up and go to the gym. HAHAHAHA not. 7:00am  My alarm goes off (for the first time) and I wake up wondering why...

How to Make Paid Search Support Your Digital Marketing Strategy

How to Make Paid Search Support Your Digital Marketing Strategy

Caitlin Ritter 01 Feb, 2016

You know what your digital marketing strategy should look like. You know it should take all of your marketing channels and integrate them seamlessly, optimising each...

Digital Weekly Wrap-up – December 11th 2015

Digital Weekly Wrap-up – December 11th 2015

Caitlin Ritter 11 Dec, 2015

New ways to think about conversions, the latest on local results and Facebook Instant Articles – catch up on all the highlights from this week!...

Ways to Critically Evaluate Your Content Marketing Efforts

Ways to Critically Evaluate Your Content Marketing Efforts

Guest Author 15 Jun, 2015

As content marketers, our key objectives focus on producing material to cater to your audience. We are dedicated to the idea of making digital content shine. Let...

Introduction to Google Analytics Data – #SFGettingSmarter

Introduction to Google Analytics Data – #SFGettingSmarter

This week in #SFGettingSmarter, Max takes us through an introduction to Google Analytics data. We've all heard about impressions, sessions, visits, conversions and other data...

Frequency Capping Across AdWords Remarketing Campaigns

Frequency Capping Across AdWords Remarketing Campaigns

Guest Author 01 Apr, 2015

Frequency capping is an important part of running display campaigns, especially across remarketing campaigns that are engaging with users who are in different stages of...

Attribution Analysis – #SFGettingSmarter

Attribution Analysis – #SFGettingSmarter

This week in #SFGettingSmarter, Matt discusses the important topic of attribution. Do the terms first interaction, last interaction or assisting interaction mean anything to you?...

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