Seeing The Forest Through The Trees – Chris Catchpoole
Chris leads a large team of digital marketing specialists and handles an infinitely larger amount of consumer data. As you might guess, it takes a...
Humanising Data – Bharat Tarachandani
Serving as iProspect Brisbane’s Director of Data and Programmatic, Bharat knows better than most how to take real insights from massive amounts of data. In...
Decoded Presentation – Rachel Fojtik
As Chris Catchpoole said in his presentation: “In the business context, we’re all chasing the dollars.” Most would agree and be in a relatable position...
Human Behaviour With News Connect – Iva Vidosic
When you capture an audience of over 10 million Australians every month, you’re bound to be holding some valuable consumer data. And when that data...
Decoded @ iProspect: From Consumer Insights to Commercial Impact
On 4 July 2019, some of the best minds in business and marketing converged on the iProspect office to hear from our 4 specialist speakers...
Digital Digest #06: What’s Happening This Week in Digital Marketing
Bing’s legacy on search, Wikipedia is used for the forces of evil, and click frenzy hits fever pitch. Welcome to this week’s Digital Digest, where...
Decoded @ iProspect
Humanising Data: From Consumer Insights to Commercial Impact Following the success of the inaugural Decoded@iProspect event in March, we’re excited to announce our second Decoded...
How Device Addiction Has Changed Mobile Marketing
Since the first iPhone was released just over a decade ago, portable devices have all but taken over our lives. But device addiction hasn’t just...
Digital Digest #05: What’s Happening This Week in Digital Marketing
Airbnb tackle old-fashioned brand advertising in the digital sphere, Facebook launches new tools for SMEs, and what you didn’t know about Game of Thrones’ Starbucks...
The 3 Trends You Missed In You FY’20 Marketing Plan
Consumer journeys and behaviours are rapidly changing – as is the technology available to the average consumer. So if you’ve budgeted for the same strategies...
Digital Digest #04: What’s Happening This Week in Digital Marketing
Apple fights apps that fight phone addiction, users are being paid for display ads, and Walmart launches a digitally enhanced supermarket. Welcome to Digital Digest....
Digital Digest #03: What’s Happening This Week in Digital Marketing
Spotify declares war on Amazon, Instagram looks to ban vanity, and Tesla launches super-smart car insurance. Welcome to Digital Digest. Each week, we break down...