Seeing The Forest Through The Trees – Chris Catchpoole

Category: Digital Marketing

Seeing The Forest Through The Trees – Chris Catchpoole

Seeing The Forest Through The Trees – Chris Catchpoole

Jonathon Bullock 24 Jul, 2019

Chris leads a large team of digital marketing specialists and handles an infinitely larger amount of consumer data. As you might guess, it takes a...

Humanising Data – Bharat Tarachandani

Humanising Data – Bharat Tarachandani

Jonathon Bullock 24 Jul, 2019

Serving as iProspect Brisbane’s Director of Data and Programmatic, Bharat knows better than most how to take real insights from massive amounts of data. In...

Decoded Presentation – Rachel Fojtik

Decoded Presentation – Rachel Fojtik

Jonathon Bullock 24 Jul, 2019

As Chris Catchpoole said in his presentation: “In the business context, we’re all chasing the dollars.” Most would agree and be in a relatable position...

Human Behaviour With News Connect – Iva Vidosic

Human Behaviour With News Connect – Iva Vidosic

Jonathon Bullock 24 Jul, 2019

When you capture an audience of over 10 million Australians every month, you’re bound to be holding some valuable consumer data. And when that data...

Decoded @ iProspect: From Consumer Insights to Commercial Impact

Decoded @ iProspect: From Consumer Insights to Commercial Impact

Jonathon Bullock 24 Jul, 2019

On 4 July 2019, some of the best minds in business and marketing converged on the iProspect office to hear from our 4 specialist speakers...

Digital Digest #06: What’s Happening This Week in Digital Marketing

Digital Digest #06: What’s Happening This Week in Digital Marketing

Jonathon Bullock 11 Jun, 2019

Bing’s legacy on search, Wikipedia is used for the forces of evil, and click frenzy hits fever pitch. Welcome to this week’s Digital Digest, where...

Decoded @ iProspect

Decoded @ iProspect

Humanising Data: From Consumer Insights to Commercial Impact Following the success of the inaugural Decoded@iProspect event in March, we’re excited to announce our second Decoded...

How Device Addiction Has Changed Mobile Marketing

How Device Addiction Has Changed Mobile Marketing

Jess Grant 22 May, 2019

Since the first iPhone was released just over a decade ago, portable devices have all but taken over our lives. But device addiction hasn’t just...

Digital Digest #05: What’s Happening This Week in Digital Marketing

Digital Digest #05: What’s Happening This Week in Digital Marketing

Jonathon Bullock 14 May, 2019

Airbnb tackle old-fashioned brand advertising in the digital sphere, Facebook launches new tools for SMEs, and what you didn’t know about Game of Thrones’ Starbucks...

The 3 Trends You Missed In You FY’20 Marketing Plan

The 3 Trends You Missed In You FY’20 Marketing Plan

Jonathon Bullock 08 May, 2019

Consumer journeys and behaviours are rapidly changing – as is the technology available to the average consumer. So if you’ve budgeted for the same strategies...

Digital Digest #04: What’s Happening This Week in Digital Marketing

Digital Digest #04: What’s Happening This Week in Digital Marketing

Jonathon Bullock 07 May, 2019

Apple fights apps that fight phone addiction, users are being paid for display ads, and Walmart launches a digitally enhanced supermarket. Welcome to Digital Digest....

Digital Digest #03: What’s Happening This Week in Digital Marketing

Digital Digest #03: What’s Happening This Week in Digital Marketing

Jonathon Bullock 29 Apr, 2019

Spotify declares war on Amazon, Instagram looks to ban vanity, and Tesla launches super-smart car insurance. Welcome to Digital Digest. Each week, we break down...

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