Here’s How Advertisers Use Data To Target You With Ads
It’s remarkable to believe this John Wanamaker phrase dates back to over a century ago – especially when you consider that it’s only been in...
What to Ask When Choosing a Google Ads Consultant
Choosing the right Google AdWords consultant can make or break your business. It’s essential to find someone who not only has the technical knowledge to...
Why is Google Rebranding AdWords?
In an effort to streamline their plethora of ad products, Google has announced a major rebrand. Citing "consistent feedback" as the primary reason for the...
Getting Smarter: What Are Keyword Match Types?
In the realm of endless search queries, keywords are vital in connecting you with relevant users. This week’s Getting Smarter video features our Senior Paid...
A Guide to AdWords Quality Score
So you’re trying to get a handle on all things PPC? Let’s take it back to the basics of AdWords and get to know quality score...
How Does Google’s Ad Auction Work?
Bidding on ad space in Google can be a tricky business. Regardless of how much money you’re willing to spend, understanding the ad auction is...
Getting Smarter: How Much Should You Spend on Google Ads?
Our latest Getting Smarter looks at Google AdWords spend and addresses the common question: How much should I spend on Google AdWords? In this session,...
Google Chrome’s Ad Blocking Update
Google recently updated Chrome to automatically block ads that fail to meet particular quality standards. The ad-filtering system is designed to discourage the use of...
5 Top Tips to Improve Your AdWords Ad Copy
Looking for some ideas to make your AdWords ad copy really stand out? Here are some useful tips for improving your ads to: Increase click-through...
Ads Ad Extensions: What Are They & Why Should You Use Them?
If you’re looking to improve your paid search performance without too much effort (and no extra cost), you should try Google’s Ad Extensions. This type of ad format...
 News&w=570&h=350 "The Year So Far: AdWords (and Bing) News")
The Year So Far: AdWords (and Bing) News
It's been a big year already for paid search. With more Bing and AdWords news than you can poke a stick at, it's easy to...
How To Not Get Screwed By An Internship
So, you’ve landed yourself an internship and your foot is officially in the door. Congratulations! Follow our advice to get the most out of your internship and...