Here’s How Advertisers Use Data To Target You With Ads

Category: Google Ads

Here’s How Advertisers Use Data To Target You With Ads

Here’s How Advertisers Use Data To Target You With Ads

Dani Downs 09 Apr, 2019

It’s remarkable to believe this John Wanamaker phrase dates back to over a century ago – especially when you consider that it’s only been in...

What to Ask When Choosing a Google Ads Consultant

What to Ask When Choosing a Google Ads Consultant

Jess Grant 11 Jul, 2018

Choosing the right Google AdWords consultant can make or break your business. It’s essential to find someone who not only has the technical knowledge to...

Why is Google Rebranding AdWords?

Why is Google Rebranding AdWords?

Jess Grant 04 Jul, 2018

In an effort to streamline their plethora of ad products, Google has announced a major rebrand. Citing "consistent feedback" as the primary reason for the...

Getting Smarter: What Are Keyword Match Types?

Getting Smarter: What Are Keyword Match Types?

Emmeline Dorsey 20 Apr, 2018

In the realm of endless search queries, keywords are vital in connecting you with relevant users. This week’s Getting Smarter video features our Senior Paid...

A Guide to AdWords Quality Score

A Guide to AdWords Quality Score

Mel Fish 16 Apr, 2018

So you’re trying to get a handle on all things PPC? Let’s take it back to the basics of AdWords and get to know quality score...

How Does Google’s Ad Auction Work?

How Does Google’s Ad Auction Work?

Jess Grant 10 Apr, 2018

Bidding on ad space in Google can be a tricky business. Regardless of how much money you’re willing to spend, understanding the ad auction is...

Getting Smarter: How Much Should You Spend on Google Ads?

Getting Smarter: How Much Should You Spend on Google Ads?

Nora Chan 28 Feb, 2018

Our latest Getting Smarter looks at Google AdWords spend and addresses the common question: How much should I spend on Google AdWords? In this session,...

Google Chrome’s Ad Blocking Update

Google Chrome’s Ad Blocking Update

Nora Chan 21 Feb, 2018

Google recently updated Chrome to automatically block ads that fail to meet particular quality standards. The ad-filtering system is designed to discourage the use of...

5 Top Tips to Improve Your AdWords Ad Copy

5 Top Tips to Improve Your AdWords Ad Copy

Mel Fish 10 Jul, 2017

Looking for some ideas to make your AdWords ad copy really stand out? Here are some useful tips for improving your ads to: Increase click-through...

Ads Ad Extensions: What Are They & Why Should You Use Them?

Ads Ad Extensions: What Are They & Why Should You Use Them?

Mel Fish 20 Mar, 2017

If you’re looking to improve your paid search performance without too much effort (and no extra cost), you should try Google’s Ad Extensions. This type of ad format...

The Year So Far: AdWords (and Bing) News

The Year So Far: AdWords (and Bing) News

Caitlin Ritter 12 Aug, 2016

It's been a big year already for paid search. With more Bing and AdWords news than you can poke a stick at, it's easy to...

How To Not Get Screwed By An Internship

How To Not Get Screwed By An Internship

Adrien Van Bruinessen 05 Aug, 2016

So, you’ve landed yourself an internship and your foot is officially in the door. Congratulations! Follow our advice to get the most out of your internship and...

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