Google Tools That Deserve More Screentime

Category: Google Ads

Google Tools That Deserve More Screentime

Google Tools That Deserve More Screentime

Guest Author 06 Jan, 2016

Innovation. We see it in the creation of self-driving cars. It’s there in Drake’s dance moves and it’s evident in the works of companies such...

Frequency Capping Across AdWords Remarketing Campaigns

Frequency Capping Across AdWords Remarketing Campaigns

Guest Author 01 Apr, 2015

Frequency capping is an important part of running display campaigns, especially across remarketing campaigns that are engaging with users who are in different stages of...

Four B2B Marketing Techniques Using Google Ads

Four B2B Marketing Techniques Using Google Ads

Guest Author 25 Mar, 2015

B2B Marketing is always a tricky area to gain traction and obtain quality leads for your business sector. There are multiple ways to utilise B2B...

Using Ads Auction insights to Monitor Competition

Using Ads Auction insights to Monitor Competition

Guest Author 02 Mar, 2015

The Auction Insights report lets you compare your performance with other advertisers who are bidding on the same keywords. Auction insights data is available for...

Setting Up Your Google Shopping for Success- 3 Quick Tips

Setting Up Your Google Shopping for Success- 3 Quick Tips

Guest Author 23 Feb, 2015

Google Shopping is a must for any online e-commerce brand. If you’re not using Google Shopping as part of your e-com strategy, you need to...

Negative Keyword Research: Generate 1,000 Negative Keywords in 5 minutes!

Negative Keyword Research: Generate 1,000 Negative Keywords in 5 minutes!

Guest Author 17 Feb, 2015

Google is all about intention. Users hop online with the intention of finding a particular product/service/location/piece of knowledge. Adwords is a great tool for finding and...

Mobile Day Parting Using AdWords Scripts

Mobile Day Parting Using AdWords Scripts

Guest Author 27 Nov, 2014

Gone are the days where users interact with only one device online. Users now shop and research across multiple devices at different stages of the...

What’s the Right AdWords Budget for You?

What’s the Right AdWords Budget for You?

Guest Author 03 Nov, 2014

What’s the right AdWords budget for you? The answer – It’s complicated. Deciding how high to set the budget for your AdWords campaigns can be...

Dynamic Call Forwarding – How to Set up Adwords Dynamic Call Forwarding

Dynamic Call Forwarding – How to Set up Adwords Dynamic Call Forwarding

Guest Author 22 Oct, 2014

Recently, Google has been pumping out a lot of updates and new releases to the Adwords platform. One unique and great update used for conversion...

How Landing Page Reports Can Improve Your SEM

How Landing Page Reports Can Improve Your SEM

Guest Author 29 Sep, 2014

Analytics is an important tool to utilise when running an SEM campaign. Without Google Analytics, it would be difficult to understand how the traffic from...

Callout Extensions – Highlight Your “Unique Selling Point”

Callout Extensions – Highlight Your “Unique Selling Point”

Guest Author 10 Sep, 2014

Google Call Out Extensions are now out of Beta, launched into the public domain for advertisers to implement across their AdWords accounts. What Are Callout...

Google Adwords Management: The 5 Do’s & Don’ts

Google Adwords Management: The 5 Do’s & Don’ts

Guest Author 21 Aug, 2014

Managing an Adwords account can have its ups and downs, Making sure that it's managed correctly though should limit any issues encountered and make your...

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