Why is Google Rebranding AdWords?

Category: News

Why is Google Rebranding AdWords?

Why is Google Rebranding AdWords?

Jess Grant 04 Jul, 2018

In an effort to streamline their plethora of ad products, Google has announced a major rebrand. Citing "consistent feedback" as the primary reason for the...

Could Google & Facebook Ban the Online Sale of Animal Products?

Could Google & Facebook Ban the Online Sale of Animal Products?

Jess Grant 28 Jun, 2018

Were you hoping to rug up in a mohair coat this winter? You won’t find what you’re looking for at ASOS. The online fashion retailer...

Google’s New Algorithm Summarises Web Pages To Create Original Content

Google’s New Algorithm Summarises Web Pages To Create Original Content

Adrien Van Bruinessen 21 Jun, 2018

Google has released research of a new algorithm that takes existing web pages, cuts out the irrelevant content, and summarises the important information into an...

Google Maps Gets Personal

Google Maps Gets Personal

Jess Grant 14 Jun, 2018

A recently announced update to Google Maps will use machine learning technology to tailor the app for individual users. The update works by refining results...

Google My Business Updates

Google My Business Updates

Jess Grant 14 Jun, 2018

Google has announced a number of updates to the Google My Business Application Programming Interface (API). Designed to make the interface more efficient and user-friendly,...

Google Updates Autocomplete Function

Google Updates Autocomplete Function

Jess Grant 14 May, 2018

Google’s Autocomplete function has a long history of courting controversy – but a recent update is set to cure some of its more problematic features....

Facebook Announces Update to Split Testing

Facebook Announces Update to Split Testing

Jess Grant 27 Apr, 2018

Feature image credit: Shutterstock.com Facebook has announced an update to its split testing feature, providing marketers with a better understanding of their ads. Given the...

What in the World Are Multifaceted Featured Snippets?

What in the World Are Multifaceted Featured Snippets?

Jess Grant 27 Mar, 2018

Featured snippets have been expanded to provide users with more comprehensive search results. Introduced in February 2018, multifaceted featured snippets are the latest innovation in...

Google Releases Tools to Help Analyse Mobile Page Speed

Google Releases Tools to Help Analyse Mobile Page Speed

Nora Chan 12 Mar, 2018

Mobile page speed has been something Google has been trying to improve for years. To help marketers and businesses, Google recently released two new tools...

Google Chrome’s Ad Blocking Update

Google Chrome’s Ad Blocking Update

Nora Chan 21 Feb, 2018

Google recently updated Chrome to automatically block ads that fail to meet particular quality standards. The ad-filtering system is designed to discourage the use of...

The new Google Search Console is officially here

The new Google Search Console is officially here

Nora Chan 08 Feb, 2018

Google recently announced that all sites can now upgrade to the new beta version of Google Search Console. The long-awaited update was based on: Feedback from users through...

Introducing Carousel Ads to Instagram Stories

Introducing Carousel Ads to Instagram Stories

Nora Chan 06 Feb, 2018

It's been less than a year since Instagram launched advertising on Stories. And now they're expanding upon this by adding carousel ads. With this update,...

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