Google’s ‘Related Search’ Update Threatens Organic CTR

Category: Search Engine Optimisation

Google’s ‘Related Search’ Update Threatens Organic CTR

Google’s ‘Related Search’ Update Threatens Organic CTR

Google’s latest tests look set to annihilate whatever organic traffic exists beyond page one results by offering users alternative search terms at the bottom of...

In-House Vs Agency SEO – Which Delivers The Higher ROI?

In-House Vs Agency SEO – Which Delivers The Higher ROI?

Before getting into the arguments for and against agencies and in-house SEO teams, let’s discuss the elephant in the room. We’re an agency. But –...

3 SEO Reports Managers Should View Every Month

3 SEO Reports Managers Should View Every Month

A question that I've been asked multiple times over the years, particularly from top level managers, is how to determine the success of your SEO...

6 Ways To Optimise Your Website For Voice Search

6 Ways To Optimise Your Website For Voice Search

Search has evolved tremendously since the turn of the century. In the last decade alone, we’ve made a shift from desktops to mobiles, and now...

3 SEO Tips to Consider Before You Start Building Your New Site

3 SEO Tips to Consider Before You Start Building Your New Site

People often get excited when think they have a great idea for a new website and blindly leap straight into the development stage, and in...

How to Copy the URLs from a Lighthouse Report

How to Copy the URLs from a Lighthouse Report

In November last year, Google integrated their new Lighthouse platform into the usual PageSpeed Insights tool. While this was a great update, unlocking a greater range...

SEO Packages in Australia – What You Need to Know in 2018

SEO Packages in Australia – What You Need to Know in 2018

It’s no surprise that SEO strategies have changed with the evolution of search engines. But what do ideal SEO packages look like for your business in...

SEO Terminology Cheat Sheet for Beginners

SEO Terminology Cheat Sheet for Beginners

If you’re new to the world of SEO, the terminology can sound like a whole lot of jargon. To help you sift through the waffle...

How Long Should You Go With Long Tail Keywords?

How Long Should You Go With Long Tail Keywords?

When it comes to choosing keywords for SEO, one question hovers above: what will rank higher? Users may search a short, popular word or phrase,...

Google’s New Algorithm Summarises Web Pages To Create Original Content

Google’s New Algorithm Summarises Web Pages To Create Original Content

Google has released research of a new algorithm that takes existing web pages, cuts out the irrelevant content, and summarises the important information into an...

Google Maps Gets Personal

Google Maps Gets Personal

A recently announced update to Google Maps will use machine learning technology to tailor the app for individual users. The update works by refining results...

Google My Business Updates

Google My Business Updates

Google has announced a number of updates to the Google My Business Application Programming Interface (API). Designed to make the interface more efficient and user-friendly,...

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