Getting Smarter: How To Write Ad Copy That Converts

Category: #SFGettingSmarter

Getting Smarter: How To Write Ad Copy That Converts

Getting Smarter: How To Write Ad Copy That Converts

Guest Author 29 Jun, 2018

In this week's Getting Smarter session, Selina, our Senior Paid Media Manager, takes us through how to write ad copy that genuinely converts. In this...

Getting Smarter: How To Do a Content Gap and Competitor Keyword Analysis in SEMrush

Getting Smarter: How To Do a Content Gap and Competitor Keyword Analysis in SEMrush

Morgan Mckenzie-Rogers 21 May, 2018

In this week's Getting Smarter session, SEO Manager Morgan takes us through how to carry out a content gap and competitor keyword analysis. This is...

Getting Smarter: Tailoring Content to the Funnel

Getting Smarter: Tailoring Content to the Funnel

Jonathon Bullock 03 May, 2018

Content can be one of the most diverse marketing tools in your arsenal. This week’s Getting Smarter video has our Senior Content Executive, Jonathon, explaining...

Getting Smarter: What Are Keyword Match Types?

Getting Smarter: What Are Keyword Match Types?

Emmeline Dorsey 20 Apr, 2018

In the realm of endless search queries, keywords are vital in connecting you with relevant users. This week’s Getting Smarter video features our Senior Paid...

Getting Smarter: 4 Actionable Tactics for Building Quality Links

Getting Smarter: 4 Actionable Tactics for Building Quality Links

Nora Chan 22 Mar, 2018

In our latest Getting Smarter session our Senior SEO Manager, Ben, takes us through 4 tactics for building high quality links to your website. The...

Getting Smarter: How Much Should You Spend on Google AdWords?

Getting Smarter: How Much Should You Spend on Google AdWords?

Nora Chan 28 Feb, 2018

Our latest Getting Smarter looks at Google AdWords spend and addresses the common question: How much should I spend on Google AdWords? In this session,...

Getting Smarter: Foundational SEO for Startups

Getting Smarter: Foundational SEO for Startups

Nora Chan 30 Jan, 2018

In this week’s Getting Smarter video, our Operations Manager and SEO whiz Conor talks about foundational SEO for startups. We discuss three things we believe...

Getting Smarter: How to Set Up Google Tag Manager

Getting Smarter: How to Set Up Google Tag Manager

Matt Bassos 07 Dec, 2017

As a part of our new #SFGettingSmarter series, our SEO expert Matt takes you through the fundamentals of setting up Google Tag Manager. In this...

Introduction to Facebook Ads – #SFGettingSmarter

Introduction to Facebook Ads – #SFGettingSmarter

In this session of #SFGettingSmarter, Dani, one of our paid search specialists explains the ins and outs of Facebook advertising. As social platforms beef up...

Introduction to Google Analytics Data – #SFGettingSmarter

Introduction to Google Analytics Data – #SFGettingSmarter

This week in #SFGettingSmarter, Max takes us through an introduction to Google Analytics data. We've all heard about impressions, sessions, visits, conversions and other data...

Attribution Analysis – #SFGettingSmarter

Attribution Analysis – #SFGettingSmarter

This week in #SFGettingSmarter, Matt discusses the important topic of attribution. Do the terms first interaction, last interaction or assisting interaction mean anything to you?...

Creating Quality Remarketing Lists – #SFGettingSmarter

Creating Quality Remarketing Lists – #SFGettingSmarter

Guest Author 19 Feb, 2015

In this weeks #SFGettingSmarter session, Milos discusses creating quality remarketing lists. Milos stresses that remarketing shouldn't be limited to just targeting all users. Remarketing can enable...

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