The Proof That Facebook Isn’t Listening To You
Just like our friend here from Twitter, you might be convinced Facebook is listening in on your conversations. Image courtesy of The Sun. But you’re...
Facebook Might Be Using Menstrual Cycles To Inform Ad Targeting
Last week, the Wall Street Journal put a spotlight on Facebook’s collection and use of sensitive data. Their real-time connection to smartphone apps such as...
Evaluating Your Facebook Marketing Agency
Once you’ve worked with your Facebook marketing agency (FMA) for a while, it’s easy to lose perspective of whether they’re at the top of their...
Match the Cringe-Worthy Facebook Post/Tweet to the Brand
Test your social media knowledge to see if you know which brands and companies made major errors by sending out these Facebook and Twitter posts....
Facebook Announces Update to Split Testing
Feature image credit: Shutterstock.com Facebook has announced an update to its split testing feature, providing marketers with a better understanding of their ads. Given the...
Introducing Carousel Ads to Instagram Stories
It's been less than a year since Instagram launched advertising on Stories. And now they're expanding upon this by adding carousel ads. With this update,...
An Update to Facebook’s News Feed
Organic exposure and engagement on Facebook is something that’s becoming harder and harder to achieve. This News Feed update won't help. Facebook founder, Mark Zuckerberg,...
Should Your Brand Take a Stand on Social and Political Issues?
It can be uncomfortable sharing your opinion on controversial issues. What if the person across from you disagrees? What if it changes their opinion of...
Social Media Wins vs Fails for 2017
Social media remains a minefield for corporations. A unique tone of voice can work wonders for brand awareness, but all it takes is one tone-deaf...
Facebook Dynamic Product Ads: Recapturing Those Cart Abandoners
Did you know the typical shopping cart abandonment rate for online retailers varies between 60 and 80%? According to Shopify, the average cart gets abandoned...
Quiz: Do You Remember What Social Media Looked Like 10 Years Ago?
Social media is always evolving, and it's certainly come a long way in the last decade. There's no better proof of this than comparing sites...
What You Missed Last Week in Digital
The Olympic Google Doodle Google celebrated the start of the Rio Olympic Games by substituting its usual logo with animated fruit participating in sporting events....