The Proof That Facebook Isn’t Listening To You

Category: Social Media Marketing

The Proof That Facebook Isn’t Listening To You

The Proof That Facebook Isn’t Listening To You

Jonathon Bullock 17 Apr, 2019

Just like our friend here from Twitter, you might be convinced Facebook is listening in on your conversations. Image courtesy of The Sun. But you’re...

Facebook Might Be Using Menstrual Cycles To Inform Ad Targeting

Facebook Might Be Using Menstrual Cycles To Inform Ad Targeting

Dani Downs 05 Mar, 2019

Last week, the Wall Street Journal put a spotlight on Facebook’s collection and use of sensitive data. Their real-time connection to smartphone apps such as...

Evaluating Your Facebook Marketing Agency

Evaluating Your Facebook Marketing Agency

Jonathon Bullock 11 Jul, 2018

Once you’ve worked with your Facebook marketing agency (FMA) for a while, it’s easy to lose perspective of whether they’re at the top of their...

Match the Cringe-Worthy Facebook Post/Tweet to the Brand

Match the Cringe-Worthy Facebook Post/Tweet to the Brand

Natasha Rothnagel 21 Jun, 2018

Test your social media knowledge to see if you know which brands and companies made major errors by sending out these Facebook and Twitter posts....

Facebook Announces Update to Split Testing

Facebook Announces Update to Split Testing

Jess Grant 27 Apr, 2018

Feature image credit: Shutterstock.com Facebook has announced an update to its split testing feature, providing marketers with a better understanding of their ads. Given the...

Introducing Carousel Ads to Instagram Stories

Introducing Carousel Ads to Instagram Stories

Nora Chan 06 Feb, 2018

It's been less than a year since Instagram launched advertising on Stories. And now they're expanding upon this by adding carousel ads. With this update,...

An Update to Facebook’s News Feed

An Update to Facebook’s News Feed

Nora Chan 16 Jan, 2018

Organic exposure and engagement on Facebook is something that’s becoming harder and harder to achieve. This News Feed update won't help. Facebook founder, Mark Zuckerberg,...

Should Your Brand Take a Stand on Social and Political Issues?

Should Your Brand Take a Stand on Social and Political Issues?

Adrien Van Bruinessen 03 Jan, 2018

It can be uncomfortable sharing your opinion on controversial issues. What if the person across from you disagrees? What if it changes their opinion of...

Social Media Wins vs Fails for 2017

Social Media Wins vs Fails for 2017

Jess Grant 05 Dec, 2017

Social media remains a minefield for corporations. A unique tone of voice can work wonders for brand awareness, but all it takes is one tone-deaf...

Facebook Dynamic Product Ads: Recapturing Those Cart Abandoners

Facebook Dynamic Product Ads: Recapturing Those Cart Abandoners

Mel Fish 28 Apr, 2017

Did you know the typical shopping cart abandonment rate for online retailers varies between 60 and 80%? According to Shopify, the average cart gets abandoned...

Quiz: Do You Remember What Social Media Looked Like 10 Years Ago?

Quiz: Do You Remember What Social Media Looked Like 10 Years Ago?

Guest Author 19 Aug, 2016

Social media is always evolving, and it's certainly come a long way in the last decade. There's no better proof of this than comparing sites...

What You Missed Last Week in Digital

What You Missed Last Week in Digital

Jess Grant 08 Aug, 2016

The Olympic Google Doodle Google celebrated the start of the Rio Olympic Games by substituting its usual logo with animated fruit participating in sporting events....

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