Content Marketing

Content Marketing Agency

Create genuine connections with your customers using tailored content marketing services

A Content Marketing Strategy: Worth More Than Words

At Search Factory, we don’t look at content marketing the same way as most. We don’t just write blog posts and web pages to fill a space, with no clear objectives or measurable ROI. After all, success isn’t measured by a word count – it’s measured by what those words achieve. And when around 50% of people say that getting free content makes them more likely to buy from a business, those words can achieve quite a lot.

By the time we start writing, our team of analysts will have used data and strategy to define clear objectives for your business. Once we’ve identified a plan for your business’s growth, we can create the most effective types of content to meet those objectives.

Content marketing strategy and planning

Content marketing strategy and planning

We always strive to find a path towards a truly user-centric strategy. While keywords are important, our work is tailored to your audience first and foremost. Because if our content doesn’t inform, entertain and convert readers, it doesn’t really matter how much traffic you’re getting.

We’ll deliver detailed content plans/editorial...

Consumer profiling / audience insights

Consumer profiling / audience insights

To get the most out of your marketing budget, you need to know what turns your website users into prospects, leads, sales, or foot traffic. This all begins with data.

Our industry-leading consumer profiling includes population-wide demographics, consumer behaviour insights, and detailed onsite analytics. Using this data, we build a...

Content creation

A content marketing agency doesn’t get very far without actual content. Our in-house team of writers and designers deliver a wide range of world-class content pieces to ensure our strategies can be fully realised. From blog posts and curated content, to quizzes and infographics, we do it all.

Social and native amplification

Social media is often the best tool for ensuring your content makes an impact and gets the traction it deserves. We’ll develop a detailed plan and schedule for your posts, which includes writing witty captions and managing amplification budget.

We also offer social design and performance social campaigns to complement...

Content performance insights

Content performance insights

We’re always looking for ways to enhance our strategy and content pieces. For example, we might find certain pages of your website have a stronger impact on conversions – so we’ll create content to suit. Or some topics might be earning far better social traffic than others – so we’ll...

Enriching your other digital channels

Enriching your other digital channels

When you integrate it with your other channels, you’ll discover just how irreplaceable content marketing is. For starters, the right strategy can complement and enhance your SEO tactics (keywords and audience engagement is a killer combination).

Content strategy can also provide your paid media campaigns with useful audience information and...

What clients say about our content marketing services

Kyle and his team did an amazing job of producing a huge amount of destination guide content for the brand new Escape Travel website. They met the brief perfectly, and provided great insight and engaging content for our readers on each page. Kyle was a breeze to work with too, extremely responsive and turned the work around in a very reasonable time frame. It's been a pleasure working with him and the team.

Vicki Fletcher, Travel Writer and Editor – Escape Travel https://www.escapetravel.com.au/
Content for a real audience…
Content for a real audience…

Don’t settle for blog posts no one will read. Our content ties in with our SEO best practices and amplification strategy to create real content with real presence. This means your content can gain traction organically where possible and with a strategic paid strategy when required.

Even revamping and republishing old blog articles can increase organic traffic by over 100%. This is the kind of quick win, big win avenue that our content marketing strategists will investigate for your business.

…with a measureable ROI
…with a measureable ROI

Marketers who invest strongly in blog content are around 13 times more likely to see positive ROI from their efforts.

So we already know it’s valuable, but we want to know the specifics – and we’re sure you do too. Our strategists can identify the actual conversions created by our content marketing, calculating your ROI in detail.

Real Clients, Real Success Stories
Our content marketing process
Data

We’ll mine data on your digital performance, and that of your overall market. We can clearly show where content can help meet your business goals.

Strategy

With the right data on hand, our strategists can dictate which content we create to meet your targets. Whether you need quizzes, blog articles, product descriptions or anything in between, we can find the right solution.

Create

Our team operate under the philosophy that no written content is above editing and improvements. We constantly check each other’s work to keep standards as high as possible.

Amplify

With engaging content and a plan set, we can arrange amplification of your content. Paid or unpaid, our content has the strongest possible chance of meeting your objectives.

Measure

We don’t turn our heads once content is live. We keep a close eye on the data and measure the results of your campaign against your initial business objectives.

Repeat

Armed with new insights from our content’s performance, we head back to the beginning (well, almost). Each month, we’ll update our strategy and plan new content pieces to capitalise on what we’ve discovered in the month before.

Want to learn more about content marketing?

Content marketing involves creating and distributing valuable content to your audience in order to attract and retain them, ideally resulting in positive consumer actions.

Your typical content marketing plan will involve:

  • Clearly defined objectives
  • A clearly defined audience
  • Great content that commands attention
  • Consistent delivery of that content
  • Means of measurement
  • Persistence, perseverance and motivation – content marketing requires effort over time if you want to be successful.

Absolutely, that’s why we set clear objectives for your content from the outset. We’ll continue to measure the performance of your content and provide clear feedback on what it’s achieved.

Yes, a solid content marketing strategy can influence website engagement metrics, indicating quality content and user interest.

This tells search engines that your website is a trusted source of information for readers, and will help improve the site’s overall SEO performance.

You can also use content to answer more specialised queries in the form of long-tail keywords, which may be less competitive than highly commercial keywords (as well as helping to qualify your traffic).

We understand that businesses have different circumstances and goals, and that’s why we work with each of our clients to produce customised content plans. We can still add great value to your business even if you have a limited budget – we may just need to scale our activities to suit and possibly stagger our plan over a number of months.

Have a chat to a member of our team to find out how we can develop a content marketing strategy to fit your budget.

Not at all – the marketing mix will vary depending on your product or service and your target market. Our content strategists can help you work out how best to integrate and scale your content marketing.

If driving revenue is one of your key objectives for content marketing activities, it’s often best to break this down into bite-sized elements. If you can divide this large and rather unspecific goal into smaller pieces based on consumer insights, you can attach value to user actions and focus your activities on driving those positive interactions.

Once you’ve specified those, it gets easier to identify relevant metrics that you can then track over time.

Discover what we can do with a content marketing strategy
Recent Content Marketing Posts
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Being pressured into buying something by a pushy salesperson is irritating, right? Well, salesy sounding content is just the written version of this experience. No.

Why Keywords and Funnels Could Be Hurting Your Content Marketing Strategy
Why Keywords and Funnels Could Be Hurting Your Content Marketing Strategy

When looking at website data, it’s sometimes easy to forget that users are in fact real people just like you and me. Rather than being.

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