Unless you’ve been living under a boulder of some sort, you would have come across the term ‘Content Marketing’. In fact, according to Google Trends, its status in the online world has risen dramatically over the past 2 years:
Yet it’s one thing hearing about something; it’s another understanding it. If you need some help deciphering this increasingly popular service, read on! Following my SEO and SEM Jargon Explained posts, I’ve decided to shine the spotlight on some of the Content Marketing jargon you will likely come across.
Blogosphere: Refers to the community of bloggers, blogs and readers as one collective network.
Brand engagement: Describes how strong the connection is between customers and a brand. If your love for KFC knows no bounds, that’s some super strong brand engagement in action.
Click bait: Ever been drawn in by a controversial or salacious title or link, only to find that the content is nowhere near as interesting? You’re the victim of what is referred to as click bait.
Domain Authority (DA): This metric was developed by SEO and inbound marketing industry leaders Moz and attempts to predict how well a website will rank. The higher your website’s DA, the better it is expected to rank (100 is the best).
Email marketing: This form of marketing is communicated to readers via email. Think about all the email newsletters or updates you get in a day from brands!
Evergreen content: This is the type of content that remains relevant and high-quality over a long period of time.
Influencers: Anyone with a particularly prominent presence in their industry or niche and who has the power to influence others.
Online Reputation Management (ORM): Gone are the days of spin doctors! In the digital world, strategic Content Marketers can help you shift perception of your business or brand by influencing what information is available online.
Persona: Think about your targeted audience and give them a profile – what do they look like? What do they eat? What do they wear? The resulting persona will help you created targeted content that can convert.
Repurposing Content: Don’t just write a press release and then forget about it! Take that unique, wonderful content about lawn mowers and turn it into a blog, then an infographic, then four Tweets and – you get the idea.
Virality: The likeliness of a piece of content (images, blogs, infographics, press releases etc.) being circulated around the Internet and becoming popular.
As always, there are so many more terms that could have been added to this list. If you want to learn more from the people who live and breathe Content Marketing every day, get in touch with the team at Search Factory today!