Getting Smarter: Tailoring Content to the Funnel
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Jonathon Bullock Jonathon Bullock
Content Writing
May 3,2018

Getting Smarter: Tailoring Content to the Funnel

Content can be one of the most diverse marketing tools in your arsenal.

This week’s Getting Smarter video has our Senior Content Executive, Jonathon, explaining how to tailor your content writing to suit readers at various points of the funnel.

Specifically, this video covers:

  • Understanding your audience
  • Recognising their intent
  • Tailoring copy to suit.

 

 

Follow us on Facebook to catch all of our upcoming #SFGettingSmarter posts. For more information on effective content solutions, feel free to call our Content team or get in touch.

Content Writing
May 3,2018
Jonathon Bullock

Author: Jonathon Bullock

Jonathon works as Senior Content Executive with Search Factory | iProspect by day, then as a Tutor in QUT's Business School by night. He has worked across a wide range of clients and industries, including both B2B and B2C businesses and strategies.

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