When it comes to building an effective website for your business, you’re going to need quality code and content (the brick and mortar of the digital realm).
Quality content writing goes beyond information; it communicates.
To put it simply: you’re going to need to communicate with content.
But, how much content?
The core of a website’s purpose comes down to communication between you, your audience, and search engines. So, you’ll need to have content that accurately describes what you’re all about and answers the query someone has when they enter your website.
When writing your content, what you talk about is crucial. To keep your content on track, it needs to answer these 6 key questions:
The answers to the questions will make up different pages on your website (e.g. your About Us, Product, and Location pages.) They can be as long as they need to be to get the information across.
The length of each page will depend on its purpose and its reader. However, if you really want to work with a number in mind, keeping between 400 and 1,000 words is a good standard range.
How you write impacts the amount of content you have. But rambling on and packing in keywords isn’t good for anyone.
More doesn’t equal better.
In classic story-telling, if a sentence (or moment) doesn’t add to a story or develop a character, it’s cut. The same goes for content on your website.
To add another analogy (because who doesn’t love a great analogy), a plant doesn’t grow when you drown it in water. Each one needs its own individual amount.
In this sense, you want every sentence to give value to your customers. You could be concisely explaining your consulting service, or telling an entertaining story about the dog treats you sell.
Does it add value? No? Cut it.
There isn’t just one way to talk, there are 7.5 billion ways. If you want to communicate the best way you can to your audience, you need to understand the individuals in your target market. Then you can develop your brand voice and cater your content to being something they’ll respond well to.
Once you have an idea of the answers, you can start to make decisions about your content.
A search engine’s mission is to establish who has the most relevant content to provide for a user’s search query. They’ll do this by crawling your website and identifying keywords to categorise and rank you.
But there isn’t a magic number of words for a top-ranking website.
It’s true that having more quality content Google bots can crawl can help your site with ranking. But the key point here is quality content. If you’re packing your website with content it doesn’t need and weaving in keywords into too many places, search engines notice. And so do users.
Google’s ranking algorithm can recognise keyword stuffing and a bad user experience, and will punish a website’s ranking accordingly.
Within the digital landscape, everyone can be a publisher. And if you don’t already have a blog, starting one is a great way to grow your website’s content and open up a whole new world of traffic (the good kind).
Do you have insights you can give to consumers? Then share them.
The amount of website content you need all comes down to the amount that can create the best user experience for consumers that visit your website – and giving them the right information in a way that persuades them to take an action you want.
Still wondering how you’re going to write your website content? Check out our article on balancing keywords with creative writing.
And if you’d rather leave the writing to professional content writers, we’d be happy to help.