Writing Blogs for your Business
Guest Author Guest Author
Content Writing
March 9,2015

Writing Blogs for your Business

So you’ve already found your perfect blogging software (we use WordPress) and are all set up and ready to go. Cue: tumbleweeds…

As we all know, learning the theory behind something can be very different to putting it into practice. However, it can’t hurt to have a few ‘Blogging for Dummies’ style tips to guide you on your way – once you know how to blog and why you’re blogging, it really comes down to JUST DOING IT and experimenting.

Kick things off by reading these 7 tips designed to help you stand out in your industry’s blogging scene:

Know your Audience

In order to successfully market something to someone, you need to understand who they are and their motivations. Blogging about sandals is going to be very different to blogging about law, unless you manage to reach the tiny audience of sandal-wearing lawyers.

A great way to approach this is to take out an imaginary Identikit and start putting faces to your customers. Are they male? Female? Middle-aged? Teenagers? Where are they located? What do they like to do on a weekend? What information are they looking for? Answer all the questions you can think of, and you’ll end up with a crystal-clear vision of who you’re writing for. Believe me, this will help when it comes to putting the right words to paper.

Help is on the Way

Now that you have your target reading audience, it’s time to be their knight in shining armour. If you’re ever stuck on what to write about, think about what expertise you have. What can you help your readers understand/do/create/avoid? Look at the Search Factory blog as an example. Members from all our different teams tap into their wells of knowledge and share information nearly every day, building us up as a trusted authority.

It’s also not enough to push any old content at readers. To truly grab their attention, the trick is to offer valuable information in your blogs or to make readers re-think what information is valuable to them – it may be up to you to convince them that having the right coloured door for their house can make a world of difference!

Have some Personality

Creating a consistent blogging persona can help you connect with your audience. While it can be tempting to simply write how you want to write, you need to craft your blogging style around what will resonate most with your identified audience. What fits and what doesn’t? If you’re selling whoopee cushions, you have a license to be humorous!

Make them SEO-friendly

Each of your published blogs should ideally have:

  • A targeted keyword phrase that appears in the title and/or sub-title, the body of the text and in the meta description
  • At least one internal link
  • Subheadings using <h2> or <h3> tags
  • A minimum word count of 500 words
  • At least one image with a relevant Alt tag
  • External links if possible.

Keep Practising

The best piece of advice you’ll ever receive is to keep practising! Not only does writing itself get easier and easier, but as you experiment with different topics and tones, you’ll figure out what makes an impact on your audience (and sales) and what doesn’t!

Have you recently started writing a blog for your website? What works for you? Remember, if you’re time-poor and need the help of SEO-friendly writers, save yourself the stress and get in touch with Search Factory’s Content Development team!

Content Writing
March 9,2015
Guest Author

Author: Guest Author

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