How an Infographic Designer Can Help Your Business

Never underestimate the power of a good infographic designer. If you’re yet to include these digital artworks in your content marketing strategy, there’s never been a better time to jump aboard the infographic bandwagon.

As you might have gleaned from looking at our blog, Search Factory is a big fan of visual content. Still on the fence about investing in an infographic designer? Here are all the different ways these content pieces can help your business.

What is an infographic?

An infographic is a visual representation of information. From data-rich subjects to light-hearted themes, they can be used to explore practically any topic.

Featuring a combination of illustrations and engaging copy, infographics should be simple yet eye-catching. Regardless of the subject matter, the key to developing a strong design is to be creative without distracting from your core message.

What makes a good infographic?

Even though no two infographics are the same, the best designs always feature the following:

• A clear message or topic – Less is more when it comes to infographics. Trying to include too many messages can make your design look messy.
• A visually appealing design – Whether you want to use vibrant colours, engaging graphics, a chronological timeline or another type of format, your infographic’s design should be simple yet eye-catching.
• Engaging content – Infographics that look good but lack substance ultimately won’t succeed in capturing the attention of your target market. Presenting data in an engaging way will ensure your infographic is both informative and visually appealing.
• Custom visuals – Don’t be tempted to imitate what everyone else is doing. Using custom visuals is the best way to avoid ending up with a boring, cookie-cutter design.

A skilled infographic designer will instinctive know how to ensure your content pieces fit all of the above criteria.

How can an infographic designer benefit your SEO?

When done right, infographics have the potential to strengthen your Brisbane SEO campaign. Here’s how investing in an infographic designer can assist with site optimisation.

Infographics = Link Assets

Recent updates to Google’s algorithm have made the infographic format more SEO-friendly, as it provides a natural platform for link baiting. If you’re sick of using dodgy and increasingly redundant SEO tactics like link buying, infographics offer a more authentic avenue for boosting your site’s ranking.

To turn your infographic into a link asset, be sure to include plenty of linking opportunities throughout its design. If your infographic designer is sufficiently tech savvy, you can even include tracking codes to keep an eye on metrics like CTR (click through rate).

Shareable Content

Well-designed infographics are super shareable and engaging, especially on social platforms. If your entire content marketing strategy revolves around blog posts, you might want to reconsider this approach. Research has shown that an infographic is 30 times more likely to be read than an article that only contains text (not that blog posts aren’t valuable – but your content marketing strategy should include a healthy balance of textual pieces and visual elements).

You can get the ball rolling by sharing your infographic on social media, via email marketing or simply by publishing it on your website. Doing all of the above will ensure it gets seen by as many people as possible.

Organic Rankings

With their striking designs and easy-to-digest data, infographics are great for generating organic clicks. If you’re trying to boost your organic rankings, users don’t need much convincing to click on a good infographic. Targeting long-tail keywords with your infographics can also enhance their potential as an organic ranking tool.

But isn’t an infographic just one big image? How can it rank?

While it’s true that infographics are bound by the limitations of image formats (like JPEGs or PNGs), they’re still an effective tool for generating backlinks from quality websites. If your infographic is relevant and interesting, it automatically has ranking potential.

There are also ways to work around the image format of an infographic. Simply copy the text in your infographic and paste it below the actual image – it might not look as pretty, but most users will stop scrolling once they reach the end of your infographic anyway. Including a text-based version of the infographic allows Google to recognise the keywords included in the copy.

You can also use alt text (short for ‘alternate text’) to boost your infographic’s ranking. Alt text is an attribute added to an image tag in HTML. Located inside the image container, it’s supposed to provide a succinct description of the image when it doesn’t load properly. Alt text provides another opportunity to inform search engines about what your infographic is all about.

Infographics also offer a valuable source of evergreen content. This means they can be shared months after their original publication date without seeming irrelevant or outdated. They’re the content marketing gift that keeps on giving.

How can infographics benefit your brand awareness?

Infographics can come in handy if you’re trying to make your brand stand out from the crowd. These are some of the ways you can subtly incorporate your brand into an infographic:

• Colours – If you already use a certain shade of green in your marketing materials, use the same colour in your infographic for brand consistency.
• Fonts – Consider using the same font featured in your business logo and/or marketing materials.
• Logo – If you have enough room (and it doesn’t ruin the overall effect of the design), you could even feature your logo at the very top or bottom of your infographic.
• Tone of voice – Whether your brand is approachable and relaxed or more formal, give your infographic the same tone of voice.

You can also show off your expertise by including plenty of industry-relevant facts and figures in your infographic. This will make you look like an expert in your field and strengthen your authority.

Infographic Examples

If you’re curious to know what the work of a good infographic designer looks like, here are some we prepared earlier.

Note: These are previews only. Click the link if you’d like to enjoy the full infographic.

If you’re moving house, this National Storage infographic offers handy packing tips.

This Cruiseabout infographic will help you plan the ultimate overseas voyage.

For something a bit light-hearted, check out this fun infographic we made about Google search trends in 2017. 

If you don’t have the graphic design skills to create your own, don’t stress. Search Factory is the creative design agency that can help. Contact us to get a quote today.