Decoded @ iProspect
Decoded @ iProspect
SFteam SFteam
Digital Marketing
May 24,2019

Decoded @ iProspect

Humanising Data: From Consumer Insights to Commercial Impact

Following the success of the inaugural Decoded@iProspect event in March, we’re excited to announce our second Decoded event will take place on Thursday 4th July, starting at 2pm.

In this exclusive event, we’ll see firsthand how Australia’s top marketers are harnessing their data across their organisations.

Featuring presentations and panel Q&As with the leaders of some of our region’s biggest brands, this is an afternoon you’ll not want to miss – and there will of course be premium refreshments on offer for those who choose to stay and mingle afterwards.

Data is at the epicentre of almost everything we do as marketers. So join us and see how the best in the industry are using data not just to guide decision-making, but to achieve real-world results and impact within their businesses.

Bharat Tarachandani

// Director, Data & Programmatic, iProspect Brisbane

Bharat leads iProspect Brisbane’s various Data, Analytics, Measurement and Funnel Optimisation initiatives. He has also received recognition from Google, and spent a week at Google HQ in Mountain View after winning the inaugural Performance Honours challenge in 2018.

Iva Vidosic

// Lead Consultant – Data Products, News Corp Australia

Iva has led the charge on News Corp Australia’s News Connect product – an innovative way for marketers to target over 1,800 audience segments from their net audience of over 10 million Australians.

Chris Catchpoole

// General Manager Digital, Compare The Market

Chris has spent and continues to spend his entire working life ingrained in the digital landscape, and prefers to disconnect from the constantly-connected world in his personal time. Chris leads a team of over 20 digital professionals for Compare The Market Australia, with responsibilities covering all aspects of digital business, from MarTech to SEO, PPC, Analytics, UX, Content, and Design and Development.

Rachel Fojtik

// Director Analytics and Performance, Mater Health Services

Rachel is an experienced senior leader in Analytics, and is passionate about delivering information that drives results, using collaborative design and development to influence change in behaviour, company culture and business performance. She has a history of building and leading teams that deliver end-to-end business intelligence implementations, and has experience across healthcare, telecommunications, financial services, travel and tourism, and energy.


Time & Date Location Ticket Price
2:00 – 5:30 PM
Thursday, 4th July 2019
iProspect Brisbane HQ
Lobby 2 Level 2, Gasworks Precinct,
76 Skyring Terrace, Newstead QLD 4006
$179 p.p.
(over $700 value!)


Visit the Event Listing on Eventbrite or email our Events team to register your interest in attending.

// Past Events

Leveraging Customer Experience At Scale

7 March 2019

In early March, three talented minds in digital marketing converged on the Search Factory office in Brisbane for the first of our exclusive Decoded @ iProspect events. Those who got in early enough to book a seat were treated to a live Q&A with the speakers, networking opportunities, and a fully-catered breakfast.

It’s little wonder the event was completely booked out, with names flooding onto the wait-list.

But for those of you who didn’t make it – we’ve got the next best thing. For the first time, you can watch the entire presentations of all three of our amazing speakers.


Building a Brand on Social Media – Jason Roulston

With over 24,000 LinkedIn followers and multiple million-dollar businesses, Jason explained to the Decoded @ iProspect crowd how he leverages customer experience at scale to power his brand on social media.


Delivering an Enhanced Customer Experience at Scale – Christian Bowman

From start-up to $95 million acquisition within 12 months, Christian has harnessed the power of customer experience at Neds. His stunning journey from logo designer to Neds GM of CX & Engagement shows how influential his consumer experience strategies have been.


How Brands Win in the Digital Economy – Mark Byrne

In this real-world and humorous discussion from iProspect’s very own Mark Byrne, we learn a little about how brands can leverage customer experience to win in the digital economy.


Interested in the next event? Add your name to the wait-list by sending us a message today.

Digital Marketing
May 24,2019

Author: SFteam

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