Human Behaviour With News Connect – Iva Vidosic

When you capture an audience of over 10 million Australians every month, you’re bound to be holding some valuable consumer data. And when that data is spread across news, lifestyle, shopping, entertainment, real estate and plenty of other touchpoints, you can create some truly detailed audience profiles.

Iva used her time at our second Decoded @ iProspect event to explain how News Connect can offer marketers unprecedented audience targeting and help show the real in-store impacts of digital marketing.

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View all the presentations from our last Decoded @ iProspect event on the Search Factory blog.

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