Google has implemented yet another algorithm update, last week rolling out Penguin 2.1 as confirmed by a tweet from the man himself, Matt Cutts.
The latest iteration of Penguin is said to only affect ~1% of searches to a noticeable degree as opposed to its predecessor (Penguin 2.0) which impacted ~2.3%.
Here at Search Factory we’ve noticed some solid ranking improvements across our portfolio of clients as a bunch of low quality websites, which somehow managed to avoid the wrath of Penguin 2.0, have now dropped out of the SERPs completely.
If you have been a victim of the latest Penguin update, there’s good and bad news. The good news is that there are steps you can take to reclaim your rankings, the bad news is that implementing these steps can be a long and arduous process.
Essentially, the penguin algorithm preys on low-quality links that are pointing to your website, so the best course of action is to identify these low quality links, using a tool like Open Site Explorer, and then do whatever you can to remove them. Generally this requires you to get in contact with the webmaster for every single site and ask (politely) to have them removed.
If your requests are largely unsuccessful, you can then use the Google Disavow tool to ask Google ignore these links when it next crawls your site.
During your efforts to remove these bad links you should also focus on acquiring high-quality links (We can help with that). Improving your ratio of good vs. bad links will go a long way in freeing your site from the vice like grip of the Penguin.
Once you’ve made every possible effort to improve your backlink profile, you can then ask Google to take another look at your site by submitting a reconsideration request through your Google Webmaster Tools account.
The important thing to remember is that SEO is a marathon not a 100m sprint. If you’ve been attacked by a Penguin as a result of your past SEO sins there is no quick fix and any agencies promising such a thing are likely to land you in more hot water when the next algorithm updates are released.
If your business is on the line and you can’t afford to endure the lengthy SEO recovery process, have a chat to us about Google Adwords Management. We can build highly efficiently campaigns that drive ROI whilst your website is on the long journey back from the abyss.