I recently did a post on the importance of website analytics. I’d like to follow on from this by demonstrating how you can determine your ROI from SEO activities. Search engine optimisation, much like social media, is often questioned with regards to the ROI generated from activities. As a marketing manager, your CEO is often concerned with spending X amount of dollars that doesn’t directly associate with any form of advertising.
The following metrics should be used to determine the success of your campaigns:
It is important that you have implemented your website analytics correctly, once you have done so, then you can measure your ROI from search engine optimisation right down to the product purchased. If it is simply a goal that you are trying to convert, then associate a dollar value with this so that you can measure your return on investment.