What You Missed Last Week in Digital
Adrien Van Bruinessen Adrien Van Bruinessen
Digital Marketing
July 4,2016

What You Missed Last Week in Digital

While the weather may be cooling down, things are heating up in the digital world. If you have spent the last week avoiding the cold, huddled underneath a fort of blankets with fingers too frozen to operate a keyboard or smartphone correctly, you have done yourself a disservice, my friend.

Luckily, we are here to deliver all the updates, so you can avoid the embarrassment of being the last to know all of the important news of the digital world. You’re welcome.

Google Set to Improve Dynamic Search Ad Targeting
Last week, Google announced that some exciting changes will be made over the coming months to ensure that Dynamic Search Ads (DSA) are more relevant than ever. With a strong focus on improving query matching techniques for stronger ad relevance, these adjustments to how DSA are generated will result in far better ad performance. In the announcement, it was explained:

Ads that point to a landing page about iced coffee makers will be less likely to show for less relevant searches like “iced coffee”.

What does this mean for you? In the meantime, Google advises fluctuations in performance are to be expected during this transition, and it is recommended that you monitor your DSA campaigns closely. Otherwise, yay for better DSA!

Amazon Adds 50+ Dash Button Brands
In 2015, Amazon launched the Dash Button – an auto-replenishment program where Prime members can purchase a nifty little device that allows them to promptly re-order their most used products with just the push of a well, button. Each device is embedded with a specific product, such as laundry detergent, and customers are encouraged to place the Dash Button near where they use it (in this case, the laundry) so that upon being activated, the button sends a wireless signal to the Amazon shopping app to order a set quantity of the product. Nifty, hey? And now, Amazon’s  program is expanding with an addition of over 50 new brands to the Dash Button. New brands include Campbell’ Soup, Nerf, Play-Doh and D’Addario.

Orders placed using the Dash Button have increased by 70% since March, and two orders are placed per minute using the feature. With more than half of Amazon orders being made via the Dash Button, things are continuing to look up for the online shopping giant and its thousands of participating Dash brands. And while it may only be available to those in America right now, we can only hope that Amazon will bring the program to Australia soon…

Google Offers Real-Time Earthquake Information

Google is now showing more thorough information in its search results for all earthquake-related queries so that people who feel a tremor can get fast and informative answers. This information will include size, affected areas and safety tips regarding the earthquake. It will also include a “Shakemap” that reveals the areas that shook and their various intensities, as well as the estimated damage.

Activity time! Try it for yourself by searching earthquake.

Okay, you can retreat back to your Snuggie now. Until next week, everyone!

Digital Marketing
July 4,2016
Adrien Van Bruinessen

Author: Adrien Van Bruinessen

Adrien is an official Content Manager at Search Factory | iProspect and an unofficial dog whisperer. Her interests include reciting classic Simpsons quotes and listening to '70s rock, and she’s never said no to a glass of red.

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