Did you miss the big news in SEO, SEM, Social or Content this week? Get up to speed with our weekly digital news wrap-up!
Bing Officially Powers AOL
After months of suspense, the deal announced last year has finally taken effect with Bing results and ads now live on AOL search. Affecting web, mobile and tablet search, as well as providing paid search ads and algorithmic organic search results, Bing is now behind almost a third of PC web searches in the US.
Read more here!
Google Confirms Algorithm Update
If you were paying attention to your website’s organic rankings last weekend, you may have noticed some unexpected fluctuations. While many SEOs originally assumed a Penguin update, it has since been confirmed that the changes actually related to a ‘major core algorithm update’.
Read our post which covers the update in more depth as well as what your next steps could be here!
Facebook’s Messenger App Is Big – and Plans to Get Bigger
The instant messaging app has officially hit 800 million monthly active users, which is an increase of 100 million over the past 6 months. That makes it the fastest growing app last year and the second most popular iOS app (with Facebook itself taking the top spot).
This announcement comes alongside plans to expand the messaging service to integrate businesses more effectively, with the aim of consolidating daily tasks like booking transport or contacting customer service systems into one platform.
Read more here.