Getting Smarter: What Are Keyword Match Types?
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Emmeline Dorsey Emmeline Dorsey
#SFGettingSmarter
April 20,2018

Getting Smarter: What Are Keyword Match Types?

In the realm of endless search queries, keywords are vital in connecting you with relevant users.

This week’s Getting Smarter video features our Senior Paid Media Manager, Emmeline, who talks us through the 5 types of keyword match types and how you can use them.

The types of keywords discussed include:

  1. Broad match
  2. +Broad +match +modifier
  3. “Phrase match”
  4. [Exact match]
  5. -Negative –match

Get a better control of your keywords for Google AdWords.

Follow us on Facebook to catch all of our upcoming #SFGettingSmarter posts. For more information on setting up search campaigns, feel free to call our Paid Media experts or get in touch.

#SFGettingSmarter
April 20,2018
Emmeline Dorsey

Author: Emmeline Dorsey

Emmeline is a Senior Paid Media Manager at Search Factory | iProspect. She’s been in the industry for just over a decade now, probably because she’s a bit of an Excel geek and enjoys analysing data to gain insights and drive optimisations. In her spare time she enjoys spending time with her family; which with a four year old means lots of playing with Thomas trains, watching Cars movies and endless hours of anything and everything to do with Teenage Mutant Ninja Turtles (pretending to be ninjas, drawing them, practicing writing their names, playing with TMNT toys and of course watching the shows/movies).

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