Alan talks about the Google Penguin 3.0 roll-out and shares what we have learnt over the past month as Google further tightens its algorithm to target low quality backlinking.
Several tools are available to analyse websites and help you find if they have been hit by algorithmic penalties. Once an analysis has been completed and the type of penalty is determined, you can then focus on the areas that need fixing, whether this involve removing backlinks to battle a Penguin penalty or improving onsite content to recover from a Panda penalty.
Small gains may be found by fixing these problems now, but if your site has been significantly hit by an algorithmic penalty, it may not fully recover until the next update rolls out.
SEOs should be focussing on cleaning up low quality links that were used in outdated strategies and developing new strategies to gain quality, not quantity, backlinks with a higher relevance.
Low quality links from free directories, article marketing sites, and links with exact match anchor text have been causing ranking drops as the update rolls out. Sites that failed to clean up their backlinks before the penguin roll-out commenced should be scrambling to remove these damaging links now.
Any links that cannot be removed will need to be added to a text file and uploaded to the Google Disavow Tool so they will not cause damage in the future.
Unfortunately we couldn’t disclose our clients’ results in this video or slides, but we can say that the clients who have been working with us in the lead up to the update have had excellent results from the clean-up work we have been conducting. Newer clients who have come to us to fix their backlink profiles have not faired so well, as they were too late to take advantage of the Penguin roll-out. We are working hard to fix the issues caused by their backlinks and we have seen some small gains as a result. Make sure you watch Alan’s presentation and download the slides below.