99 Bikes
99 Bikes
SEO SEO
148% Increase in organic traffic
785% Increase in revenue from organic traffic

THE CLIENT

Stocking a wide range of bikes, accessories, clothing, nutritional supplements and spare parts, 99 Bikes is one of the country’s leading bicycle retailers. They are also your go-to team for bike maintenance, servicing and repairs. Working alongside the marketing team at 99 Bikes, we helped them reach their optimisation goals and achieve impressive results.

THE OBJECTIVES

Our objectives included:

  • Create a more search engine-friendly website
  • Increase organic traffic to the site
  • Boost online conversions from organic traffic
  • Assist in driving in-store visits and sales

THE STRATEGY

Our strategy was rolled out in several stages, with the following tasks undertaken:

  • A full technical website audit (including onsite keyword targeting recommendations) to achieve quick wins for important keywords
  • Using insights gained from our keyword research, we upgraded the website to a more SEO-friendly build
  • Transition from the previous eCommerce platform to the Magento platform

This strategy was rolled out over a period of several months, giving us time to gather insights and do in-depth keyword research. The site rollover was quite complicated, with the new platform needing a completely different URL structure for category and product pages, but with full support from our SEO team the upgrade was smooth and successful.

 

THE RESULTS

Smart product launches from the 99 Bikes team worked in tandem with our SEO efforts to provide genuine value to bicycle enthusiasts around Australia. This achieved the following results:

  • 148% increase in organic traffic
  • 249% increase in online transactions from organic traffic
  • 785% increase in online revenue from organic traffic

These results were achievable as we optimised the 99 Bikes website for both visibility and user experience, allowing an easy purchase journey for customers.

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