Stocking a wide range of bikes, accessories, clothing, nutritional supplements and spare parts, 99 Bikes is one of the country’s leading bicycle retailers. They are also your go-to team for bike maintenance, servicing and repairs. Working alongside the marketing team at 99 Bikes, we helped them reach their optimisation goals and achieve impressive results.
Our objectives included:
Our strategy was rolled out in several stages, with the following tasks undertaken:
This strategy was rolled out over a period of several months, giving us time to gather insights and do in-depth keyword research. The site rollover was quite complicated, with the new platform needing a completely different URL structure for category and product pages, but with full support from our SEO team the upgrade was smooth and successful.
Smart product launches from the 99 Bikes team worked in tandem with our SEO efforts to provide genuine value to bicycle enthusiasts around Australia. This achieved the following results:
These results were achievable as we optimised the 99 Bikes website for both visibility and user experience, allowing an easy purchase journey for customers.