Amart Furniture has been a Search Factory client for many years. With stores all over the country and a product range featuring more than 2,000 items, they’re a leading provider of furniture. As well as PPC, we work with them across SEO, Content, and AdWords, delivering a comprehensive digital marketing strategy.
As one of Australia’s largest retailers of furniture, bedding and outdoor furniture, Amart needs to constantly stay ahead of the game.
Achieving this with their PPC campaigns requires:
In such a highly competitive market, doing this is certainly a challenge – but it’s not impossible.
Our team used a mix of in-depth research and analysis, comprehensive testing and smart optimisation to create an account designed to achieve the goals laid out by the client.
The key strategy elements we set in place involved:
Implementing dynamic remarketing, targeting recent website visitors with display ads related to the products they recently viewed onsite.
The above combination of tactics is what enabled us to increase transactions YoY by 54% while simultaneously decreasing the cost per transaction by 33% in the same time period.
But that’s not all.
Our campaign went above and beyond expectations by delivering other noteworthy results.
Over the first year of the campaign (2015-16), we saw a 26% rise in conversions with a 9.5% reduction in cost per click. We also implemented the store visit beta to measure the physical store visits attributed to search campaigns.
From 2015 to 2017, we saw even greater growth YoY, including:
*2016 tracking wasn’t complete, so store visit results are extrapolated from available data.