THE CLIENT

Chandler Macleod is a recruitment agency that strives to help businesses and individuals unleash their potential. Using an integrated strategy focused on effectively combining a number of SEO practices, Search Factory | iProspect enhanced user experience and increased Chandler Macleod’s visibility in search results.

THE OBJECTIVES

With so many strong competitors in the Australian recruiting industry, getting the visibility necessary to increase organic traffic was challenging.

It wasn’t just the competitive landscape that presented difficulties, however. High volumes of pages to manage, with job listings across a large range of industries and roles, made optimising the website tricky.

We needed to create a strategic approach to keywords that would help Chandler Macleod:

• Increase organic sessions
• Drive local organic phone calls

THE STRATEGY

While addressing onsite technical SEO across the website as a whole, our strategy included the following tasks:

• Breaking down keyword targeting into phases
• Identifying critical pages for engagement and user journey
• Creating interesting and relevant content for both clients and candidates based on the right keywords
• Revamping contact pages for each capital city and ensuring the Google My Business listings were accurate for every office in the country

By using an integrated approach to SEO that included content, backlinking, back-end site development and ongoing monitoring, we were able to increase organic sessions, site engagement and local leads.

THE RESULTS

After implementing our integrated strategy, we found:

• Sessions increased YoY by over 14,000
• Over 7,000 organic job applications were tracked
• Over 150 local organic phone calls were made over the course of one month
• Over 160 organic driving direction requests were made over the course of one month

By improving Chandler Macleod’s presence in local search results and ensuring high-quality content for users who clicked through, we helped both candidates and clients navigate to goal completion.