Chandler Macleod is a recruitment agency that strives to help businesses and individuals unleash their potential. Using an integrated strategy focused on effectively combining a number of SEO practices, Search Factory | iProspect enhanced user experience and increased Chandler Macleod’s visibility in search results.
With so many strong competitors in the Australian recruiting industry, getting the visibility necessary to increase organic traffic was challenging.
It wasn’t just the competitive landscape that presented difficulties, however. High volumes of pages to manage, with job listings across a large range of industries and roles, made optimising the website tricky.
We needed to create a strategic approach to keywords that would help Chandler Macleod:
While addressing onsite technical SEO across the website as a whole, our strategy included the following tasks:
By using an integrated approach to SEO that included content, backlinking, back-end site development and ongoing monitoring, we were able to increase organic sessions, site engagement and local leads.
After implementing our integrated strategy, we found:
By improving Chandler Macleod’s presence in local search results and ensuring high-quality content for users who clicked through, we helped both candidates and clients navigate to goal completion.