Dan Kitchens has used Search Factory’s SEO service for just under 2 years. Providing customised kitchen designs to customers throughout Australia for over 30 years, Dan Kitchens offers a wealth of experience and passion.
When Dan Kitchens approached Search Factory, their website wasn’t gaining the traction they wanted due to technical obstacles. Their main goals were:
The main challenge we faced in achieving these objectives was a variety of technical issues that were hindering SEO. So we created a strategy that identified these issues and addressed them, one by one.
Our strategy included the following major tasks:
Monitoring Google Search Console on a regular basis to ensure all crawl errors are detected and addressed as early as possible.
The results were compared between a period of 3 months (a quarter) from January to March 2017 and the same period in the previous year. We found:
A piece of content we ordered and provided to Dan Kitchens saw a 101% increase in traffic YoY, ranking just after the homepage in terms of performance.